Brand Manager – FUNDAY Natural Sweets
Prahran, Melbourne
Full-time | Hybrid (3 days office / 2 days WFH)
Reports to: Head of Marketing
Direct Report: Brand & Communications Lead
Would you like to be part of building a fun brand people genuinely love?
FUNDAY is growing rapidly, and we're looking for a Brand Manager to play a key role in our next phase of growth.
This is a hands-on marketing leadership role inside a fast-moving FMCG business. Reporting to the Head of Marketing, you'll work closely with cross-functional teams to bring campaigns, product launches and retail activity to life. You'll lead one direct report, ensuring strong delivery and high execution standards across the brand.
If you're commercially curious, detail-driven and ready to take ownership, this role offers meaningful responsibility, impact and most of all fun.
What You'll Be Working On
Campaigns & Launches
Own the development and execution of the brand campaign calendar
Brainstorm and lead integrated campaigns and product launches end to end with the internal creative team
Drive cross-functional alignment to ensure work lands on brand and on time
Collaborate to deliver cohesive rollouts across all channels in the marketing mix
Lead campaign reporting and post-campaign analysis to inform future planning
Portfolio, NPD & Packaging
Lead NPD and EPD from initial scoping through to rollout
Own launch plans, timelines and cross-functional coordination
Drive portfolio optimisation and contribute to range review strategies
Oversee packaging updates and artwork delivery with the internal graphic design team
Trade Marketing & Retail Execution
Own and execute the end-to-end trade marketing plan across all retailers
Develop retailer-specific activation plans aligned to brand and commercial objectives
Lead annual and quarterly trade planning in collaboration with Sales
Support promotional strategy, in-store visibility and activation excellence
Support the development of range review decks with a clear portfolio and marketing lens, including brand strategy, innovation pipeline and activation plans
Leverage category, shopper and sales data to optimise performance and unlock growth
Oversee POS and branded merchandise to ensure strong and consistent in-store presence
Commercial & Financial Acumen
Own budget tracking, forecasts and campaign cost management
Lead ROI analysis and post-activity reviews
Apply strong understanding of margin, performance drivers and commercial inputs
Events, PR & Partnerships
Lead activations, trade shows and brand events in partnership with internal teams and agency partners
Lead PR, influencer activity and brand collaborations
Manage the PR agency relationship and oversee day-to-day PR opportunities
Who You Are
Positive, collaborative and energised by a fast pace
Proactive and reliable, with strong follow-through
Detail-oriented and highly organised
Commercially confident and comfortable working with performance data
A clear communicator who builds strong working relationships
Experienced in FMCG marketing
Why Join FUNDAY?
We're a fun, fast-growing brand redefining confectionery in Australia. You'll join a high-energy team that moves quickly, backs each other and celebrates wins.
You'll work from our bright, colourful office in the heart of Prahran three days a week, with flexibility to work from home two days.
You'll also enjoy:
Lots of delicious FUNDAY sweets, and snacks from our snack bar
Two paid "FUNDays" per year to do something you love
A half day off to celebrate your birthday
Regular team celebrations and events
If you're ready to lead how FUNDAY shows up in culture and help drive the next wave of awareness and growth, this is your moment.