Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Farmers PickFarmers Pick is a young and energetic company that is reducing food waste in Australia by building a more sustainable food system for all.Unrealistic food standards have added a huge amount of financial & ethical pressure to farmers, consumers, and our earth. We are passionate about educating the real facts of “ugly” fruit & vegetables, by proving that they are tasty, nutritious, and fresh.Job Description:The Brand & Campaigns Lead plays a key leadership role within the marketing team, responsible for developing and executing integrated marketing campaigns, managing social media strategy, and supporting team development. This role also serves as the guardian of the brand, ensuring consistency across all channels and leading major brand initiatives, including refresh projects in collaboration with external partners. A core focus of the position is driving strategic campaign planning, cross-channel coordination, and effective collaboration to deliver cohesive and impactful marketing outcomes.About Employer: Farmers PickFarmers Pick is a young and energetic company that is reducing food waste in Australia by building a more sustainable food system for all.Unrealistic food standards have added a huge amount of financial & ethical pressure to farmers, consumers, and our earth. We are passionate about educating the real facts of “ugly” fruit & vegetables, by proving that they are tasty, nutritious, and fresh.Job Description:The Brand & Campaigns Lead plays a key leadership role within the marketing team, responsible for developing and executing integrated marketing campaigns, managing social media strategy, and supporting team development. This role also serves as the guardian of the brand, ensuring consistency across all channels and leading major brand initiatives, including refresh projects in collaboration with external partners. A core focus of the position is driving strategic campaign planning, cross-channel coordination, and effective collaboration to deliver cohesive and impactful marketing outcomes.Campaign Development & Coordination●Develop, plan, and oversee the execution of integrated marketing campaigns to achieve business objectives, ensuring alignment with the company's overarching strategy.●Collaborate with the Email Marketing Manager and Performance Marketing Manager to distribute and execute campaigns across email, paid, and organic channels.●Create content and campaign assets that are engaging, on-brand, and tailored to the specific needs of each channel.●Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.Content Creation & Management●Lead the creation of high-quality, engaging, and brand-aligned content for campaigns, ensuring consistency across all platforms.●Work closely with the Graphic Designer to produce visuals and provide copy for campaigns.●Oversee and execute social media strategy, managing platforms and planning the content calendar.●Oversee and provide guidance to the Marketing Assistant and Social Media Customer Experience Members in regards to community engagement.Team Leadership & Collaboration●Manage and mentor the Marketing Assistant, providing guidance and fostering professional growth.●Act as a key point of coordination between marketing roles to ensure campaigns are executed effectively across all touchpoints.●Participate in team ideation sessions, bringing creative ideas to the table and championing innovative approaches to marketing challenges.Strategic Input●Act as a bridge between the brand's overarching vision and tactical execution by aligning content and campaigns with business goals.●Keep up to date with marketing trends and industry insights to drive creative, effective strategies that resonate with the audience.Reporting & Analysis●Monitor campaign metrics and social media performance, generating reports and insights for leadership.●Provide feedback loops to Email and Performance Marketing Managers based on overall campaign success.Brand Management & Refresh Project●Serve as the brand custodian, ensuring the Farmers Pick brand is consistently and authentically represented across all marketing materials, channels, and customer touchpoints.●Manage and oversee the brand refresh project in collaboration with an external agency, acting as the internal point of contact and ensuring alignment with the company’s vision and goals.●Provide guidance and direction to the team on brand guidelines, tone of voice, and visual identity to ensure all campaigns and content are on-brand.●Conduct regular brand audits to identify areas for improvement and ensure a cohesive brand presence.●Collaborate with leadership and the marketing team to embed the updated brand identity into all areas of the business, from internal communications to external campaigns.Key Attributes:●Strong strategic thinker who can translate business goals into impactful campaigns.●Creative mindset with a passion for storytelling and producing high-quality content.●Collaborative leader who can guide an employee and foster alignment across diverse roles and teams.●Excellent organisational and project management skills, with the ability to handle multiple priorities.Requirements:●Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.●Minimum 3 years of experience in content marketing, preferably in a generalist or campaign-focused role.●Proven experience managing social media platforms and creating content.●Strong project management skills and the ability to oversee cross-functional collaboration.●Excellent communication and copywriting skills.●Familiarity with digital marketing platforms such as email marketing tools, social media scheduling tools, and analytics platforms.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesFood & BeveragesReferrals increase your chances of interviewing at Farmers Pick by 2xGet notified about new Brand Manager jobs in Brunswick East, Victoria, Australia.Assistant Brand Marketing Manager - 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