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ETISK - ecommerce & retail recruitment provided pay range
This range is provided by ETISK - ecommerce & retail recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A$150,000.00/yr - A$185,000.00/yr
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Russell Ayles Russell Ayles is an Influencer
retail & ecommerce recruitment expert // founder @ ETISK - recruitment for brands that stand for something // ex - ASOS.com, General Pants…
We're working with a fast-growing D2C e-commerce brand that's redefining the sustainability space. They're looking for a Digital Marketing Manager to lead their performance marketing efforts and head up their marketing team. Based in Melbourne, this hybrid role is an exciting opportunity for someone with strong experience in paid media to drive growth for an innovative brand that's committed to quality and sustainability.
The Role
This role will focus heavily on performance marketing, managing and optimizing campaigns across Google Ads, Meta Ads, and TikTok. You'll oversee the direction and execution of digital marketing strategies to increase brand awareness, drive traffic, and boost conversions. While Shopify optimization and CRO experience would be a bonus, the focus here is on digital marketing, and the team already has SEO and backend covered.
The new hire will step in as the lead for marketing, managing a small but talented team, including a paid social media manager and support for copywriting and front and backend design. You'll also assist in transitioning the brand's content strategy to reflect its new approach and product line and ensure consistency across all channels.
Key Responsibilities:
* Lead performance marketing efforts across Google Ads, Meta Ads, and TikTok, focusing on driving ROAS and customer acquisition.
* Oversee and refine paid media campaigns, ensuring they're optimized for maximum performance.
* Manage and support a small team, including paid social media and creative support.
* Work closely with the team to ensure all marketing content aligns with the brand's new sustainable product line.
* Take ownership of digital marketing strategies, from campaign structure to execution.
* Monitor performance metrics, identify issues, and work with the team to resolve them.
What You'll Bring:
* Likely at least 5+ years of experience in digital marketing, with a strong focus on performance marketing in the e-commerce space.
* Hands-on experience with Google Ads, Meta Ads, and TikTok.
* D2C e-commerce experience, ideally within a scaling business environment.
* Knowledge of CRO and Shopify optimization is desirable, but not essential.
* A strategic mindset combined with the ability to dive into execution and get things done.
* Ability to lead a small team while collaborating across other departments.
Why This Brand?
This is a fantastic opportunity to work with a forward-thinking brand that values sustainability, ethical production, and quality. If you're looking to make an impact at a business that's rapidly scaling and poised for international expansion, this is the perfect role for you.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail
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