Agence de Parfum is Australia's leading distributor of niche perfumes and luxury home fragrances, dedicated to curating the world's most distinctive olfactory creations and bringing them to the Australian and New Zealand markets.
As the exclusive distributor of The House of Creed in Australia, we are committed to delivering an exceptional and elevated brand experience across every touchpoint — from retail to digital.
The Role
We are seeking a highly driven and creatively minded E-commerce & Digital Marketing Specialist to join our Creed Australia team.
This role is pivotal in elevating our digital presence and driving online growth, while ensuring a seamless and luxurious customer journey across all platforms. You will work closely with the Head of Marketing to execute best-in-class e-commerce and digital strategies aligned with the brand's global vision, while owning the end-to-end delivery of all digital marketing channels.
Key Responsibilities
* Oversee the end-to-end e-commerce experience, ensuring a seamless, premium, and user-centric journey across the D2C website and key online retail partners
* Manage product listings, launches, pricing, and onsite content in collaboration with internal teams across all platforms
* Drive conversion rate optimisation (CRO), customer acquisition, and retention strategies in partnership with external agencies
* Execute best-in-class onsite merchandising (product categorisation, navigation, digital assets, cross-sell and upsell strategies) in line with global guidelines
* Monitor website performance and continuously optimise based on user behaviour insights
* Ensure all platforms are consistently updated with the latest visuals, product information, and pricing
* Support the development and execution of the digital strategy in line with overall brand objectives
* Plan and deliver integrated campaigns across key channels (Meta, Google, YouTube, Display, etc.) in collaboration with external partners
* Work closely with internal and external stakeholders to ensure cohesive and impactful activations
Performance Marketing & Analytics
* Optimise paid media campaigns across Meta and search platforms in collaboration with external agencies
* Analyse performance data and provide actionable insights to continuously improve ROI and ROAS
* Track and report on key KPIs (traffic, conversion, AOV, customer lifetime value) to global stakeholders on a regular basis
* Identify opportunities to enhance site performance and drive online revenue
CRM & Email Marketing
* Lead the CRM strategy in collaboration with the Global team
* Plan and execute targeted email and SMS marketing campaigns
* Segment customer databases to deliver personalised communication and enhance the customer journey
* Drive database growth, engagement, and retention
* Design and build email campaigns (Klaviyo / Canva)
Customer Experience & Loyalty
* Develop initiatives to elevate the online customer journey and overall brand experience
* Support the implementation of loyalty and retention strategies
* Ensure all digital touchpoints reflect the prestige and heritage of The House of Creed
Influencer & Digital Partnerships
* Collaborate with PR agencies to identify and engage key influencers and "Friends of the House"
* Build authentic, long-term partnerships aligned with Creed's brand values
* Drive the creation of aspirational, high-quality content
* Execute end-to-end delivery of paid influencer partnerships
Reporting & Insights
* Deliver weekly and monthly performance reports with clear, actionable recommendations
* Leverage analytics tools to inform strategy and optimise performance
* Continuously identify opportunities to improve conversion and accelerate digital growth
About You
* Bachelor's degree in Marketing, Business, or a related field
* Proven experience in e-commerce and digital marketing, ideally within luxury, beauty, or fragrance
* Strong understanding of digital channels, performance marketing, and analytics
* Proficiency in key platforms and tools (Shopify, Klaviyo, Meta Ads Manager, Google Ads, GA4, Excel)
* Highly analytical with a strong commercial mindset
* Creative, detail-oriented, and passionate about delivering premium brand experiences
Why Join Us
This is a unique opportunity to work with one of the world's most prestigious fragrance houses and play a key role in shaping its digital growth in Australia.
* Dog-friendly office in Rosebery, Sydney
* Collaborative and passionate team environment.
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