Senior Brand Manager Job Description
As a Senior Brand Manager, you will be responsible for driving the execution of brand strategies across multiple brands. This role involves owning the development and execution of brand plans, including new product launches, media and creative delivery, social and influencer activity, and key retailer engagement.
**Key Responsibilities:**
- Brand & Campaign Execution: Own execution of campaigns across all relevant touchpoints. Lead creative and media delivery across owned, earned and paid channels. Drive content, influencer, creator, partnerships and sampling activity in collaboration with the digital and partnerships team members.
- New Product Development: Project manage NPD delivery, collaborating with cross-functional teams. Lead NPD launch execution, including campaign development and GTM execution. Contribute to post-launch reviews and continuous improvement cycles. Lead execution of major customer activation in collaboration with Sales. Drive the creation of trade materials including trade presenters, POS, and retail-ready assets in partnership with the Marketing Coordinator and Senior Graphic Designer.
- Budget Management & Reporting: Manage brand budget. Track campaign KPIs and brand health metrics in collaboration with the PMM and Digital teams. Provide regular reporting on campaign performance and key learnings. Stay across emerging consumer and category trends relevant to your brand. Monitor competitor activity and share key insights with the broader team. Identify opportunities for brand differentiation within the category. Input into response strategies for brand-level challenges or disruptions
Required Skills and Qualifications:
- 6 - 8+ years' experience in FMCG or consumer brand marketing Strong exposure to brand planning, NPD execution, media and creative development Experience working with cross-functional teams and agency partners Tertiary qualification in Marketing, Business, Communications or related field
Benefits:
- Competitive salary package aligned to your level of experience and suitability for the role Participation in company's Performance Bonus plan Support provided for professional development and training IT tools provided (laptop, monitor) A balance of working from home and the office Great breakout / kitchen area with cooking facilities; Onsite car parking is provided; A healthy & happy culture: Hybrid style flexible working from home, and our state-of-the-art production facility and office; On-site gym; Healthy products to enjoy; Winning culture and amazing team; Access to exclusive offers and discounts; Confidential Employee Assistance Program (EAP).