About the role
As Campaigns Paid Digital Manager, you'll lead the strategy, execution and optimisation of CPA Fundraising's paid digital and campaigns ecosystem across large regular giving, P2P, appeals, Gifts in Wills, live events, corporate fundraising, virtual events and more. This role pushes the boundaries of what digital fundraising campaigns can do, running best‐in‐class work that sets the pace for the sector.
You'll line‐manage a team and work closely with all members of the Digital Fundraising team, as well as our Data and Customer Service teams, bringing cohesiveness, alignment and shared learning across each Fundraising area. You'll replace fragmented supporter journeys with personalised, data‐led ones that build lifetime value.
Responsibilities
- Lead best‐in‐class paid digital strategy and execution across Meta, Google, LinkedIn and emerging channels, driving acquisition, conversion, revenue growth and retention.
- Bring innovation and creative ambition to integrated campaign planning with Fundraising programme leads, delivering cohesive supporter journeys and sharing learnings across the portfolio.
- Manage the paid digital budget, optimising spend against ROI, LTV and shared KPIs.
- Implement a rigorous test‐and‐learn practice, turning bold pilots into scalable playbooks that lift performance across the sector.
- Embed AI, automation and personalisation into journeys, pioneering ethical, supporter‐centric use of emerging tech.
- Show remarkable stakeholder management skills and the ability to bring people together, simplify decisions and share learnings fast.
Qualifications & About you
- Proven experience leading paid digital and integrated Fundraising campaigns at scale, including significant Meta and Google budgets in direct‐response or fundraising contexts.
- Solid track record on supporter journeys that convert in acquisition and retention, with analytical chops to know what's working and why.
- A portfolio of breakthrough campaigns or pilots you've championed, not just delivered to spec.
- Confident stakeholder management across teammates, senior leaders, programme owners, data specialists and agencies.
- Fluency with the modern martech and analytics stack (CRM, marketing automation, GA4, ad platforms), with hands‐on experience using AI in your work and a real appetite to push that further in a fundraising context.
- An always‐learning, always‐teaching mindset, eager to grow your craft and lift others as you do.
- Genuine commitment to supporter‐centric, accessible, ethical practice.
Benefits
- Access to a tax‐free meal.
- Entertainment venue benefit card valued at $2,650 per year.
- Versatile ways of working – working from home options and flexible hours.
- 12 weeks paid parental leave and 2 weeks paid partner leave.
- 3 additional leave days each year (conditions apply).
- $100 per year well‐being allowance for activities such as sports equipment, massage or meditation classes.
- Discounted gym membership for you and your family via Fitness Passport.
- Employee Assistance Program.
- Paid Employee Referral Bonus Program.
Values and Inclusion
Our values are Passionate, Respectful, Ethical, Curious and Courageous. We champion diversity and equitable opportunities for people with disabilities and lived experience, Aboriginal and Torres Strait Islander people, culturally and linguistically diverse backgrounds and the LGBTQIA+ community. We are passionate, respectful, ethical, curious and courageous.
Safety and Compliance
For the safety of staff and clients we have assessed that this role requires a low level of physical functionality.
Cerebral Palsy Alliance upholds and advocates for the rights of clients, is a child‐safe organisation and all workers must adhere to the NDIS Worker Code of Conduct.
Workplace Adjustments
We are committed to supporting inclusivity for anyone with diverse needs and lived experience. Workplace adjustments can be discussed to create a secure and comfortable workplace that supports your health, abilities and personal needs.
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