National Sales & Marketing Manager
Capital Equipment | High-Value Deals | Family-Owned Business
Location: Macedon Ranges, VIC
$190K – $200K + Super + Bonus + Vehicle + Tools of Trade
This is not a desk-based leadership role.
This is a hands-on, commercially accountable role for a proven sales leader who knows how to build pipeline, win complex deals, and lead a team from the front.
If your background is built on real sales results — not theory — and you are comfortable owning a number, this role will suit you.
About the Business
We are a well-established, family-owned manufacturer specialising in custom-built, high-value capital equipment.
The business has built its reputation on:
* Engineering excellence
* Long-standing customer relationships
* Delivering tailored solutions across transport, agriculture, and logistics
This is a business where decisions are relationship-driven, quality matters, and there is genuine opportunity to shape the commercial direction.
The Role
Reporting to senior leadership, you will take full responsibility for sales and marketing performance across the business.
You will lead a multidisciplinary commercial team of 8, including:
* Business Development Managers
* Marketing
* Sales Engineer
* Internal Sales Support
This is a player-coach role. You will:
* Lead and align this team to a clear commercial strategy
* Drive new business growth
* Be directly involved in key deals
* Lift capability and performance across all functions
You are not managing from a distance. You are in the market, in conversations, and in deals.
What Success Looks Like
* Consistent achievement of revenue and margin targets
* A strong, visible pipeline with 3–5x coverage
* Growth in high-value, strategic projects
* A sales team that is active, accountable, and improving
* Marketing contributing qualified opportunities
Your Week
* Based in Macedon Ranges with time in the office for leadership, planning, and collaboration
* Minimum 2 days per week on the road working directly with your sales team (primarily Melbourne, Sydney and Brisbane)
* Remaining time in the market with customers, building relationships and progressing strategic deals
This role requires regular interstate travel and a willingness to be in the field where the work happens.
What You Bring
Proven Sales Leadership
You have led and developed teams and delivered measurable results.
Capital Equipment or High-Value Sales Experience
You understand long sales cycles, multiple stakeholders, and complex commercial deals.
New Business Capability
You can clearly demonstrate how you:
* Map a market
* Target the right accounts
* Secure meetings with decision-makers
* Build pipeline and convert opportunities
Pipeline and Forecast Discipline
You run a structured, data-driven sales process.
Commercial Acumen
You understand pricing, margin, and negotiation.
Leadership Through Action
You lead from the front — in the field, in meetings, and in closing opportunities.
Key Responsibilities
* Lead and execute the sales and marketing strategy
* Build and maintain a high-quality pipeline
* Personally engage in and close strategic opportunities
* Coach and develop the team through in-field leadership
* Align marketing activity to revenue outcomes
* Maintain pricing discipline and protect margins
* Provide accurate forecasting and reporting
* Strengthen collaboration across customers, engineering, and production
KPIs
* Revenue and margin targets achieved
* Pipeline coverage (3–5x target)
* Contribution from high-value projects
* Conversion rates and deal size growth
* Field leadership and coaching activity (minimum 2 days per week)
* Marketing contribution to pipeline
What’s on Offer
* $190K – $200K + Super + Performance Bonus
* Fully maintained vehicle, laptop, and phone
* Leadership of an established, capable commercial team
* Full ownership of the sales and marketing function
* A stable, respected, family-owned business
Final Word
This role is suited to a proven sales leader who wants to take ownership, lead a team, and be directly involved in winning high-value business.
If that sounds like you, we would welcome a confidential discussion.
How to Apply
I am here to HELP you so CALL ME. I am available 7 days per week 7.30am to 7,30pm
Jo Collier PH: ***