Sydney Future Students is transforming how we recruit and engage future students. We're seeking a Lead Nurture and Conversion Coordinator to support the delivery of high-impact, personalised communication journeys that drive engagement and conversion. You'll work with cross-functional teams to ensure messaging is targeted, relevant, and aligned with Sydney Future Students' recruitment strategy.
The Lead Nurture and Conversion Coordinator will support the Manager, Lead Nurture and Conversion in delivering the Sydney Future Students strategy across both domestic and international markets. Working closely with the Manager and the senior leadership team to design and implement a consistent, customer-first approach to direct communications, this role will help provide a seamless journey for future students from lead collection to enrolment.
The ideal candidate for this role has excellent communication skills, a strong grasp of audience segmentation, and a track record of delivering conversion-focused campaigns. You're adept at managing large-scale direct communications plans, using data, automation, analytics, A/B testing, and new tools to personalise and optimise performance. You oversee content calendars, develop and execute targeted email and SMS campaigns, and continually refine nurture flows. You manage and mentor a Content Producer and provide design leadership to ensure all creative outputs, including large-scale event signage and assets, are visually impactful, accessible, and on brand. Your stakeholder management and project coordination skills ensure briefs become clear, compelling communications, digital and print assets, delivered on time and at scale, to high technical and creative standards.
You combine creativity with technical expertise, working hands‐on with platforms such as Mailchimp, BeeFree, Dreamweaver, and Litmus to enhance deliverability, troubleshoot (including HTML), and analyse performance for ongoing improvement. You also contribute to both digital and print asset development with Adobe Creative Suite, applying UX and design thinking to ensure they are visually engaging, accessible, and aligned with Sydney's brand standards.
Join our team and use your copywriting, design, and campaign delivery skills to implement direct messaging strategies that drive student recruitment outcomes. As a key member of the team, you will execute and optimise campaigns, support the delivery of the customer journey, and contribute to a coordinated communications plan that ensures prospective students receive the right information at the right time. This is an excellent opportunity to join a focused and dynamic team and make a measurable impact on Sydney Future Students.
About you
* Demonstrated experience delivering personalised, conversion-focused email and SMS campaigns, leveraging automation, segmentation, personalisation, and A/B testing to maximise engagement and results
* Proven ability to manage end-to-end campaign delivery, taking ownership of content calendars, nurture flows, and comprehensive communications planning throughout the prospective student lifecycle
* Strong technical expertise with platforms such as Mailchimp, BeeFree and Litmus to build campaigns, optimise deliverability, and efficiently troubleshoot issues (including HTML)
* Experience using reporting, analytics, and performance insights to optimise campaigns, inform decision-making, and drive continuous improvement
* Exceptional copywriting skills, with the ability to transform briefs into clear, compelling, and audience-targeted communications supporting student recruitment objectives
* In-depth understanding of UX design principles and design thinking, with the ability to create accessible, intuitive, and impactful digital communications
* Experience contributing to and overseeing the development of print assets such as event signage and collateral, ensuring outputs are visually engaging, on brand, and aligned with industry best practices
* Demonstrated ability to brief, guide, and mentor a Content Producer, while coordinating with internal teams and external suppliers to deliver high-quality creative outputs
* Strong stakeholder management and project coordination skills, with a proven ability to oversee complex projects, balance competing priorities, and meet strict deadlines in a dynamic, fast-paced environment
* Comprehensive understanding of the prospective student lifecycle, encompassing communications planning, industry standards, and best practice methodologies, paired with a proactive and adaptable approach to continuous improvement
* Agency or higher education experience
* CRM experience
Sponsorship / work rights for Australia
You must have unrestricted work rights in Australia for the duration of this employment to be eligible to apply. Visa sponsorship is not available for this appointment.
Pre-employment checks and declarations
Your employment is conditional upon the successful completion of all pre-employment or background checks required for the role in a manner satisfactory to the University. Also, to meet the University's obligations under the National Higher Education Code to Prevent and Eliminate Gender-Based Violence you will be asked to declare if you have been investigated for, or found to engaged in, sexual harm or gender-based violence in the course of previous employment or in a legal process. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.
EEO statement
At the University of Sydney, our shared values are trust, accountability and excellence and we strive to be a place where everyone can thrive. We are committed to creating a University community that thrives through diversity and reflects the wider community that we serve. We deliver on this through our commitment to diversity and inclusion, evidenced by our people and culture programs, as well as key strategies to increase participation and support the careers of Aboriginal and Torres Strait Islander People, women, people living with a disability, people from culturally and linguistically diverse backgrounds, and those who identify as LGBTQIA+. We welcome applications from candidates from all backgrounds.
We are proud to be recognised as an Australian Workplace Equality Index (AWEI) Platinum Employer. Find out more about our work on diversity and inclusion.
#J-18808-Ljbffr