Join Miss Amara, one of Australia's fastest‐growing e‐commerce brands in home styling, as our Head of Marketing.
What You'll Be Doing
* Brand Strategy & Growth
o Own and evolve the Miss Amara brand strategy, ensuring it's clearly defined and consistently applied across every customer touchpoint.
o Increase mental availability within key customer segments.
o Align internal stakeholders to the brand, ensuring it's understood and used correctly across the business.
o Own and optimise the marketing budget, balancing demand capture with long‐term brand building.
* Website & Ecommerce Experience
o Take full ownership of the customer‐facing website and pre‐purchase journey.
o Lead UX improvements, customer research, A/B testing and CRO initiatives to drive conversion and satisfaction.
o Work closely with product, design and development partners to optimise site content and product presentation for revenue.
* Digital & Performance Marketing
o Lead integrated digital marketing campaigns end‐to‐end: strategy, creative, execution, optimisation and reporting.
o Own paid media, SEO, email marketing, CRO and CRM strategy.
o Identify new digital trends, channels, partnerships and ecommerce opportunities.
o Ensure customer data is captured, analysed and leveraged to nurture customers throughout their lifecycle.
* Content, Social & Community
o Oversee content and social strategy across all platforms.
o Support your team in building and engaging an active online community.
o Lead collaborations, partnerships and campaigns that amplify brand reach.
o Proactively manage online reputation and sentiment.
o Report on channel performance and continuously optimise.
* Leadership & Collaboration
o Mentor, coach and develop your team to hit individual and collective KPIs.
o Build strong relationships with internal stakeholders and external partners.
o Support recruitment, onboarding and ongoing training within your function.
o Provide insights, feedback and ideas to continuously improve the business.
What We're Looking For
* 5+ years' experience in digital marketing, including 2+ years in performance or growth leadership roles.
* Proven track record of scaling e‐commerce brands — ideally to 8‐figure revenue (examples matter more than years).
* Deep hands‐on knowledge of Facebook Ads, Google Ads, SEO, Email Marketing and CRO.
* Strong brand and marketing strategy capability.
* Commercially minded, data‐driven and comfortable reporting to CEO and Board.
* Creative thinker with a growth mindset and a genuine hunger to smash targets.
* Confident communicator who thrives in fast‐paced environments.
* Empathetic, fun‐loving leader — culture fit is huge at Miss Amara.
Bonus Points For
* Experience in homewares, interiors or adjacent e‐commerce categories.
* Brand management or brand development experience.
Why Miss Amara?
* A high‐growth, digitally native brand with big ambitions.
* A role with real ownership, influence and visibility.
* Collaborative, values‐led culture that hires for attitude first.
* Opportunity to build a category‐defining brand, not just run ads.
If you're a strategic marketer who can think big, execute brilliantly, and lead with heart, we'd love to hear from you.
Apply now or reach out for a confidential conversation.
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