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Digital media strategy lead

Gold Coast
beBee Careers
Posted: 14 June
Offer description

About the Role

We're seeking a skilled Performance and Trading Manager to lead our paid media and programmatic trading efforts.

This is an excellent opportunity for a data-savvy media buyer with experience in Meta, Google Ads, TikTok, and Programmatic platforms to make their mark in a fast-growing agency.

----------------------------------- Key Responsibilities
1. Plan, build, and manage high-performing paid media campaigns across Meta, Google Ads, TikTok, and Programmatic platforms.

2. Drive continuous campaign optimisation based on key performance metrics and actionable insights.

3. Help with the implementation of campaign tracking using tools like Google Tag Manager, GA4, and Looker Studio.

4. Develop and present performance reports that clearly communicate results, opportunities, and strategic recommendations.

5. Train, mentor, and support junior media buyers, contributing to their growth and confidence across platforms.

6. Collaborate closely with internal team members and clients to ensure campaigns align with broader marketing and business objectives.

7. Identify trends, troubleshoot issues, and proactively recommend solutions to meet and exceed performance targets.

----------------------------------- About You

You are a confident, technically strong media specialist with a passion for paid performance, a sharp analytical mindset, and a proactive attitude.

Must-Haves:

1. A minimum of 2 years of agency-side experience in digital performance media.
2. Strong proficiency in Meta Ads and Google Ads, with proven experience managing and scaling campaigns.
3. Familiarity with programmatic platforms (e.g. DV360 & CM360).
4. Solid understanding of the digital advertising ecosystem.
5. Proficiency in analytics and reporting tools: GA4, GTM, Google Looker Studio.
6. Excellent communication skills—both written and verbal.
7. Highly organised, solutions-oriented, and comfortable juggling multiple priorities.
8. Collaborative mindset with a desire to share knowledge and elevate team performance.
----------------------------------- What We Offer
* A supportive, tight-knit team that believes in doing good work—and having fun doing it.
* Genuine career progression and mentorship opportunities.
* A competitive salary with room for growth.
* A culture that values your well-being, encourages innovation, and rewards initiative.

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