Job Description
We are seeking a Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing effective digital marketing strategies to increase organic traffic, search visibility, and lead generation.
Key Responsibilities:
* Develop and implement comprehensive SEO plans to improve website rankings and drive qualified traffic.
* Manage and optimize websites using WordPress, including regular content updates, plugin maintenance, and landing page creation.
* Conduct thorough keyword research and implement on-page and off-page SEO best practices to enhance online visibility.
* Create, curate, and optimize engaging content for web pages, blogs, email campaigns, and social media, tailored to target audiences and aligned with SEO goals.
* Monitor and report on website performance, user behavior, and marketing campaign outcomes using analytics tools.