Job Overview:
This is a critical role in driving brand visibility and supporting marketing efforts for global solutions.
Main Responsibilities:
* Develop and execute targeted marketing campaigns to generate leads across key industries.
* Increase brand awareness across product lines and target markets.
* Create and manage content for social media platforms, email campaigns, and promotional materials.
* Coordinate trade shows, recruitment events, and customer-facing marketing activities.
* Align local marketing activities with broader brand strategies by collaborating with global teams.
* Maintain and update all North American marketing content to ensure consistency with global brand guidelines.
* Produce and update brochures, banners, videos, presentations, and other marketing collateral.
* Support the sales team by providing necessary marketing tools and creating new content as needed.
* Analyze CRM data and track marketing performance metrics, including trade show ROI and budget reporting.
* Provide regular reporting to global leadership teams.
* Cultivate strong relationships with internal teams including Sales, Marketing, HR, and external partners like vendors and event coordinators.
* Maintain high-quality communications and materials that adhere to internal compliance, health & safety, and environmental policies.
Travel Requirements:
* Occasional domestic and international travel may be required (advance notice provided).