Mission
Partner to develop and execute the marketing strategy for the Maison in Australia & New Zealand by implementing the global brand and marketing strategy on a national level to best support Oceania sales.
Responsibilities
Marketing Plan
* Partner to develop and implement marketing plan
* Adapt the global marketing plan to national level
* Create & implement marketing plan including media, PR, events, client, VM, e‐business, training & digital
* Partner with Regional Marketing, Client & Communications Director to strategise, plan & execute marketing activities and client initiatives
* Report status regularly and control costs with validation from the regional marketing Director and local brand Director
Brand Awareness
* Partner with Regional Marketing Director to plan year‐out press launches identifying best strategy to maximise share of voice
* Drive PR strategy pushing out all global campaigns & launches to increase brand awareness in Oceania
* Manage local PR agency to support meeting PR KPIs
* Maintain relationships with editors, KOLs, and other influential individuals suitable to Piaget
* Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations
* Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels
Client Acquisition & Experience
* Partner with Regional Client team to identify target clients for each initiative and required supporting assets
* Identify likeminded brands to partner with to support client acquisition
* Manage and execute boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager)
Visual Merchandising
* Partner with VM & Events Manager to ensure boutiques have all elements required for each seasonal animation
* Ensure all visual elements of the boutiques meet Piaget quality standards
* Manage seasonal execution of florals for store
* Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully
Digital Strategy
* Implement the online marketing strategy for Piaget; plan and perform digital multi‐channel marketing campaigns to drive sales and awareness
* Brief and manage the media agency to deliver a 360°, ROI‐oriented digital media plan, aiming at increasing sales, traffic & awareness
* Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on online marketing channels, customer behaviour, product performance, conversions, promotion impact, industry & competitor trends
Exceptional Skills We Are Looking For
* Successful direct and transversal management skills
* Good communication skills and presentation to act as ambassador towards partners and clients
* Team player, creative and positive spirit
* Good analytical skills to evaluate business performance and derive marketing actions
* Organised and multi‐tasking
* Proficient English, another language is a plus
* Master's degree (Business Administration, Marketing)
* +3 years experience in management in the luxury goods industry
* +2 years experience in Digital; e‐commerce launch experience would be a plus
* Experience in marketing with trade retail marketing experience
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