Web Content Team ManagerAbout BrevilleOver the past 90+ years Breville has grown to become an iconic global brand, delivering kitchen products to over 70 countries around the globe.
Breville enhances people's lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they'd thought possible in their own home and ultimately allowing them to "Master Every Moment".
A career at Breville is truly a one-of-a-kind experience.
It's more than working for a global leader; it's an opportunity to be a part of something that impacts people all over the world.This is a 15 month Max Term ContractAbout the roleThe Web Content Team Manager is responsible for managing an eight-person team of content leads and content authors who work across the Breville, Sage, Beanz, Baratza, and Lelit global websites.
The role is also responsible for roadmap planning, support ticket and promotional calendar management, fortnightly sprint planning and project management.The Web Content Team Manager manages capacity and supports the team to undergo website testing, maintenance and compliance assurance in line with Breville and Sage brand guidelines and WCAG, as well as administration of Breville's website and e-commerce technology systems (PIM, CMS, DAM, Adobe AEM, AWS S3, i18n, Jira/Confluence).
A key responsibility includes developing, updating and maintaining team SOPs and documentation, including the Content Team Database in Confluence, with a focus on onboarding, new systems and knowledge sharing.The role coordinates with cross functional teams including Go to Market, Master Data, Technology Services, Data Science and Analytics, Customer Care and our global business teams on day-to-day website activities, web support resolution and larger scale website projects.Decision Making Authority:Without Referral to ManagerWeekly capacity planning and documentationChange to time/resource allocationChange to channels of communicationUpload and publish content updates across global websitesPush product updates to downstream systems and troubleshootingSupport ticket allocationCoordinate content requirements for regional roll outsRun team meetings, sprint planning sessions and retrospective ceremoniesAfter Consultation with Manager or Senior StakeholdersChange to systems and processes (i.e. consult with technology teams, business analysts, product owners, project managers)Change to agreed deadlines and deliverables on projects, promotions and product launchesKey ContactsContact Frequency & PurposeGlobal Web Content Author / Senior Content Lead DailyHost stand-up and remove blockers for each team memberCollaborate with the rest of the team to allocate resources and execute key deliverablesTroubleshoot content and system related issuesWeeklyTeam discussion on current projects – including ticket status, deadlines, issues and blockersFortnightlyOne-on-one checkpoints with each team member to discuss progress, performance and reviewsSprint planning sessions to organise the team's workload for the upcoming two weeks and to complete backlog itemsRetrospective ceremonies to address challenges and acknowledge accomplishments from each sprint General Manager of ECM, Connected Platforms and AIWeekly/FortnightlyCollaborate with Manager to ensure all current web project deliverables and content upload/update requirements are met according to deadlineDiscussion and resolution for issues and blockers related to web support tickets or projectsReport on weekly capacityReport on ongoing projects progressReport on WCAG status and legal compliance of websitesScheduled performance check-in and review Group Software Products OfficerWeekly/FortnightlyCollaboration on project deliverables, content rollouts and technology system updatesEscalation point of communication for critical blockers on projects, systems and processesAd-hoc business-critical content and system requirements Go to Market (marketing, PR, social, analytics, SEO, pricing) DailyCollaboration with key team members for new product and website launchesContent updates and developmentWeb content reviewBi-weeklyContent planning, rollout timeframe and reviewPromotional planning and upkeep of promotional calendars globallyCollaborate with Global E-Commerce Director to execute SEO content updates and commercial products (e.g. product subscription) on Breville's e-commerce PlatformMonthly Homepage content updates across BRG Group brand sites Digital Technology Team Weekly/FortnightlyCoordinate promotional codesUse Breville Service Desk portal to coordinate stakeholder requests and website bugsGlobal Business Managers & Global Product Team As requiredManagement of product information Global Legal As requiredEnsure digital platforms meet legal and WCAG requirementsApprove content relating to customer data collection Customer Care OngoingCorrect product information discrepanciesSupport end-to-end e-commerce administration and order processes Technology Services OngoingCollaborate with IT stakeholders across applications, infrastructure, business intelligence, program and service management to execute new implementations, deliverables, rollouts and content functionalityCreate requirements and processes for integration to downstream systems (e.g. PIM)Identify, document and resolve system/content issues Regional Operations Team Ongoing Collaborate with regional ops teams on product inventory level management and front-end website assortmentKey Accountabilities Key Result Area Major Activities / Deliverables Performance MeasuresWeb Content Management (efficient, quality-assured) Support Web Content Team to deploy and manage content across global websites with great accuracy, aesthetic presentation as per brand guidelines and optimised for onlineEnsure product assortment, content and associations are correctly displayed and ordered across global company websitesEffectively manage Breville's web assets via shared network folders and digital asset management system (DAM)Execute website content rollout according to overarching GTM calendar (including copy translations, image editing and review)Assist in SEO implementation, processes and review across all global company websitesCollate global marketing calendars to schedule promotions and assign subtasks to the Content, Salesforce and Digital Technology teams as requiredMaintain the content roadmap on a daily basis to ensure clarity on due dates and statuses on all projects spanning across the whole teamContent is displayed with 100% data integrity and accuracy, aesthetically on-brand and optimised for online (e.g. mobile responsive, accessible UX, page load speed, optimised link structure)Product assortment, categorisation, ordering and associations are displayed as per business, project and GTM guidelinesOrganised and accessible asset repositories within structured folders in shared network and DAMWebsite rollouts delivered within scheduled go-live datesSEO implemented and optimised across global company websites, improving sites' reputation and positions on Search Engine Results Pages (SERPs)Promotions go live on due dates and all logistics are managedPresenting the updated roadmap in the weekly content team meeting and communicating all project changesWebsite Testing & Maintenance (rigorous, industry-compliant) Conduct content audits to ensure that web content is displayed according to Breville's brand guidelines, GDPR and other legal requirements for display of policies and contentRun regular WCAG (AA) compliance checks to ensure web content are compliant and accessible to all customers across all Breville & Sage sitesConduct validation checks and UAT testing (via Jira) for new enhancements or features related to web content and systemsFinal content sign-off received from GTM on marketing and product copy.
Final content sign-off received from Legal on brand and legal copy.
Site content is 100% compliantSites achieve 100% Accessibility Compliance – 0 accessibility issues, e.g. errors, warnings and review itemsSites achieve 100% Quality Assurance Compliance – 0 content QA issues, e.g. broken links, broken images, misspellings and potential misspellingsNew features are validated and UAT tested end-to-end, followed by successful implementationWebsite & Systems Project Execution (on-target) Story and bug ticket creation, tracking and testing (via Jira) to assist the Technology Services teams implement new website features and fix development bugsExecute web campaigns/projects in partnership with vendorsSuccessful implementation of new website features/enhancements, as well as bug resolution and testingSpecialty vendor campaigns/projects managed and delivered within projected time frame, with the long-term objective being positive ROI/sales yieldWeb Support Ticket Resolution (SLA-compliant)Manage the Content Team board (Jira), creating epics and tickets for project tracking and executionManage the website content queue - assign, prioritise and action tickets according to SLA time framesFacilitate communications between key business stakeholders to manage and resolve support ticket issuesMonitor website content queue for aged and unresolved high-priority tickets Well-organised board with clear direction on tasks and deadlines that the whole team can referenceHigh resolution rate (closed/re-assigned) across Support Tickets, delivered within SLA time frames - 80% within 100-hour time frameHigh response rate - initial response rate within 24-hour time frame and stakeholder engagement within support ticketsConsistently low % of aged tickets and unresolved high-priority tickets People Management & Fostering World-Class Working EnvironmentUpdate and maintain the monthly achievements tracker to highlight individual and team accomplishmentsConduct regular 1:1 meetings with team members to provide guidance, feedback and professional development supportFacilitate team meetings to ensure alignment on priorities, knowledge sharing and collaborationOversee the creation and updating of SOPs, documentation and the Content Team database in Confluence to support onboarding, new systems and ongoing learningCoordinate training sessions to ensure all team members are up to date on new features, tools and processesMonthly achievements tracker shows increased consistency and visibility, with improved timeliness and accuracy compared to the prior yearContent Team database (Confluence) reflects a measurable improvement in completeness, usability and accessibility from the previous year's baselineTraining completion rates improve year-over-year, with faster adoption and higher engagement in new feature/system rollouts compared to the prior cycleTeam feedback scores (via surveys or informal check-ins) show year-on-year improvements in clarity of communication, efficiency of processes and perceived supportKey ChallengesFast-paced environment, short planning windows, shifting prioritiesRapidly changing industry and evolving business targetsOngoing digital expansion and system projects requiring continuous learningSeasonal workload variationsManaging two squads and shifting project capacitySelection CriteriaMinimum 3 years' managerial experience (teams of 4+ people)Tertiary qualificationsExperience with Jira/ConfluenceExperience with CMS (editing, upload, review)Experience with ERPs, CRMs, DAMs, PIM/MDMHigh proficiency in Microsoft Excel, Word, PowerPointExperience with e-commerce platformsKnowledge of WCAG and digital content best practicesKey AttributesStrong leadership skillsStrong verbal and written communication skillsLogical, smart approach to workStrong organisational and prioritisation skillsAnalytical with great attention to detailAbility to work under pressure and meet deadlinesCourage to challenge processes and suggest efficienciesOpen-minded, enthusiastic, motivatedWhat we offer you:Flexible work arrangementsCompetitive compensation packageA fun and rewarding team environmentOpportunity to work for an Australian Stock Exchange listed companyEmployee assistance programPaid parental leave policyEmployee discounts of up to 50% on all our electrical productsCorporate health and wellness benefits To ApplyCome and make your mark with this global leader by applying today via the Apply Now button.
Please note Breville Group will never ask applicants through email, phone, text message, or direct message on social media to provide identity documents, personal details, or financial information such as bank details.Breville Group is proud to be an Equal Opportunity Employer.