Overview
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The Client
Xugar Design is a Search Engine Optimization & Design Agency at heart with expertise in user eccentric delivery of experience, storytelling and digital marketing. This reputable company now seeks a skilled and experienced Advertising Specialist to join their team in Southbank, Victoria.
The Role
The position for hire is an Advertising Specialist and will be for a full time role with an annual salary set at $90,000, and will be based at their Southbank office.
Responsibilities
* Leads the planning, development, and execution of advertising campaigns across Google Ads, Meta Ads, and other platforms in line with client objectives and budgets
* Directs Xugar\'s Paid Advertising strategy to drive new client acquisition and contribute to overall business growth. All Paid Advertising revenue generation and organic branding for Xugar
* Leads the strategic development and execution of all Advertising campaigns, also leading a team of other Advertising professionals
* Reports directly to the CEO on client acquisition, revenue performance, and strategic initiatives to support company profitability
* Manage existing client accounts and onboard new client accounts and build strong relationships with clients.
* Schedule, attend and lead client meetings.
* Work to anticipate upcoming needs and hurdles and be proactive with your clients.
* Present agency work in a clear and engaging manner.
* Deliver client presentations
* Support business development through the preparation and execution of advertising targets, strategies, and projects.
* Work closely with clients to deliver their creative and digital vision.
* Deliver results and meet all deadlines
* Assist in copywriting and creative asset development, coordinating with internal teams to produce consistent and high-quality digital media elements.
* Help establish Account Management procedures, presenting ideas to the rest of the team.
* Develop and execute multi-channel media plans, including Google Ads and Facebook Business Manager
* Liaise with other departments including creative, strategy, and technology and advertising specialists to support the delivery of client projects.
* Secure client approval before progressing work with wider TG teams.
* Analyze and report on project results and campaigns.
* Arrange the timely and cost-effective completion of advertising campaign production, including tasks such as media scripting, artwork, copywriting and media placement.
* Prepare succinct creative briefs for other departments, and develop memos, briefs and other documents at client request or supporting senior accounts specialists.
* Track financial information for client accounts, and recognize potential opportunities for improvements of scope.
* Work proactively to support senior account specialists in preparing scoping documents and pitch materials to bring in new business.
* Understand and support the implementation of ways of improving agency performance.
* Stay on top of your projects and manage regular campaign and client status updates.
* Manage your workload across multiple accounts and deadlines.
* Support the ongoing streamlining of processes across the Accounts team.
* Lead and participate in both internal team and client brainstorms
* Take initiative and be able to solve problems quickly.
* Stay up to date with the marketing landscape, advertising strategy and trends in design/technology and feel confident to share your opinions with the wider team.
* Offer advice and assist junior members of the team, and work with senior colleagues to develop your skills
Requirements
* At least Bachelor\'s Degree in Marketing, Business, or a related field
* At least 2 years\' experience in developing, managing, and optimising advertising campaigns across multiple platforms.
* At least 2 years\' experience with digital advertising platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager, programmatic display).
* At least 2 years\' experience in budgeting, cost analysis, and ROI tracking for advertising campaigns.
* At least 2 years\' experience in content creation and collaboration with designers, copywriters, and media agencies.
* At least 2 years\' experience using analytics tools (Google Analytics, Tableau, Power BI) to produce actionable campaign performance reports
* Demonstrated ability to work independently and collaboratively within a team to achieve marketing objectives
* Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
* Excellent communication skills and proven cross-cultural competencies
* Good analytical skills and be able to correlate the issues
* Excellent problem solving and resolution skills
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Human Resources Services
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