Job Overview:
The Senior Commercial Director will spearhead the company's commercial rollout into major retailers, while developing innovative direct-to-consumer and experiential retail strategies that connect fans around the world to beloved gaming IPs.
* Commercial Strategy & Leadership:
o Develop and execute a multi-channel sales strategy across wholesale, specialty, independents, e-commerce, and events.
o Build and manage the commercial department and lead the company's global retail expansion.
o Oversee all aspects of sales and operation planning, including forecasting, pricing, margin management, and sales analytics.
* E-Commerce & DTC Operations:
o Oversee direct-to-consumer and marketplace performance across Shopify, Amazon, and other digital storefronts.
o Optimize product listings, campaigns, pricing and merchandising to drive revenue and conversion.
o Establish and execute DTC/retail sales campaigns in collaboration with the Marketing team.
Requirements:
* 8–12 years of experience in consumer products, toy, or pop-culture retail industries.
* Proven experience selling to major U.S. retailers and managing global distributor networks.
* Deep understanding of fandom, collectibles, and entertainment IP ecosystems.