Strategic Marketing Leader, Pacific Region
We are seeking a seasoned marketing professional to drive digital transformation and growth across the Pacific region. As Head of Marketing, you will lead our marketing function across Australia and New Zealand, shaping the future of legal technology and content.
This is an exciting opportunity for a strategic marketing leader who thrives in a digital-first environment and is passionate about leveraging account-based marketing (ABM), martech, and data-driven insights to accelerate customer acquisition, engagement, and retention.
You will lead a high-performing team, align global strategies with local market needs, and partner closely with Sales, Product, and Customer Success to deliver impactful marketing programs.
About the Role
* Develop and execute a comprehensive digital-first marketing strategy across Pacific, tailored to the legal and regulatory sector.
* Build and scale demand generation, ABM, and digital engagement programs to drive pipeline growth.
* Set and track performance marketing KPIs across acquisition, conversion, engagement, and retention; optimise ROI through test-and-learn approaches.
* Lead, mentor, and develop a high-performing marketing team, collaborating with Centres of Excellence across APAC.
* Design persona-led campaigns for law firms and in-house counsel; strengthen media relationships and industry presence.
* Translate global marketing strategies into Pacific-specific execution, advocating for local needs and best-practice adoption.
* Ensure adoption of marketing automation, analytics, and performance optimisation tools.
* Drive alignment with Sales, Product, and Customer Success to support adoption of legal research, workflow, and compliance products.