Senior Brand Manager, Kleenex
Job Description
People have looked to
Kimberly-Clark
brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.
Our leading consumer brands like the Kleenex Toilet Tissues, Kleenex Facial Tissues, VIVA Paper Towels – essential brands that improve the lives of people around the world. In the B2B sector our leading brands include Kimberly-Clark Professional, Scott and WypAll.
We proudly lead the way in providing better care for a better world.
Led by Purpose. Driven by You.
About the Opportunity
The
Senior Brand Manager, Kleenex
role is a highly strategic and business critical role. You will be accountable for developing and implementing strategic brand plans and brand building initiatives. As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain.
This position has end-to-end Brand ownership, with a strong focus on the consumer - putting them at the centre of everything you do. You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organisation that includes Sales, Shopper, Supply Chain, Finance, and Manufacturing. This role will report to the Marketing Manager and is a highly visible role internally within Kimberly-Clark Family Care & Professional business.
Responsibilities include:
Lead strategic brand planning, secure buy-ins from the business through data driven insights, persuasive story telling and clear articulation of brand value and ROI
Development and implantation of the full marketing mix - including commercial program; media planning & evaluation, packaging design development, go-to-market strategy and working with the shopper team for instore activation
Collaborate closely with creative, media and PR agencies to bring bold, insight driven campaigns to life across al channels.
Act as the voice of the brand at leadership meetings, effectively communicating consumer trends, market dynamics and brand performance to drive informed decisions.
New Product Development – Identify consumer insights through to project management of product innovation (proposition, concept testing, product specification and commercialisation) partnering with R&D team
Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
Partner with cross functional teams to ensure consistency and impactful brand execution.
Partner with the global and local commercial team to develop 2-3 year strategic innovation pipeline.
Act as a mentor to junior members of the marketing team
Skills and Experience:
Degree qualified in marketing, business or related commercial fields
5+ years in brand or product management, ideally within FMCG
Ability to influence senior stakeholders
Strong commercial acumen – budgeting, forecasting and P&L ownership
Creative thinking paired with data-driven decision making
Experience in NPD - Ability to influence and collaborate with cross function teams to develop products from ideation to launch – local manufacturing experience highly regarded
Entrepreneur can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances
Aspiration to develop into a Marketing Manager in the future.
Why Kimberly-Clark Australia?
At Kimberly-Clark, we're about delivering incredible results, making things happen, and working together. And when we get that right, we win.
There's a reason why we've made the Forbes World's Best Employers list in 2022, 2023 and 2024. Here, our culture of care and inclusion really matters, and so does high performance. We continue to push ourselves to improve. Because we're proud of how far we've come. And we're excited about where we're headed.
Here's what you'll love about a career with us:
Drive local impact on a global scale: A career with Kimberly-Clark is about delivering Better Care for a Better World. We do this through local care and connection. Join us and you'll find over 800 dedicated team members helping to deliver our brands to over 2.1 billion people in 175 countries. And counting. Now THAT is impact at scale
Win in a culture of inclusion and care: We're all different and so is every K-C ANZ team. But you'll soon find the common ground that keeps our high-performing teams connected. You'll see that here, it's not politics and egos that propel you forward; it's integrity and trust
Be bold and own your incredible career opportunity: You don't have to move abroad to build a global career, but here, you have the choice if you want to At K-C ANZ, you'll find opportunity for the taking. You won't get lost in the noise and you'll thrive and grow professionally and personally
Benefits:
Find a better work/life balance with hybrid and flexible working options, tailored to suit your lifestyle plus Flex Fridays
Access 16 weeks of paid parental leave for primary carers and 6 weeks for secondary carers
Take advantage of 2 Recharge Days and 1 Volunteer Day each year
Enjoy discounts across the range of Kimberly-Clark products
Benefit from a variety of discounted products and services including health insurance, loan rates and novated leasing
Purchase up to 2 weeks extra annual leave
Look after your social, physical and mental wellbeing with our free wellness and mental health resources and social events
Grow your skills and knowledge with our tailored leadership and development programs, mentoring opportunities plus hundreds of online training courses
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
Kimberly Clark is proudly accredited with as a WGEA Employer of Choice for Gender Equality
Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022, 2023 and 2024
And finally, the fine print....
For Kimberly-Clark to grow and prosper, we must be an inclusive organisation that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise.
We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Primary Location
North Sydney Office
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
#J-18808-Ljbffr