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Job Description
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We are seeking a talented and experienced Marketing Manager to join our team in Australia & New Zealand.
As a Marketing Manager, you will be responsible for developing and executing the Marketing strategy for our Maison. This includes implementing the global brand and marketing strategy on a national level to best support Oceania sales.
You will work closely with the Regional Marketing, Client & Communications Director to strategize, plan & execute the marketing activities and client initiatives.
* Partner with Regional Marketing Director to adapt the global marketing plan to national level.
* Create & implement marketing plan including media, pr, events, client, VM, E-business, Training & Digital.
* Report the status on regular basis & control the costs with validation from the regional marketing Director and local brand Director.
You will also be responsible for leading brand awareness and desirability across channels.
* Partner with Regional Marketing Director to plan year out Press launches identifying best strategy to maximize share of voice in the market.
* Drive PR strategy pushing out all global campaigns & launches to increase brand awareness of our Maison in Oceania region.
* Manage local PR agency to support meeting PR KPIs.
* Manage and maintain relationships with editors, KOLs, and other people of influence suitable to our Maison.
* Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations.
* Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels.
Additionally, you will drive New Client Acquisition & Better Client Experience.
* Partner with Regional Client team to identify target clients for each initiative and required supporting assets.
* Identify likeminded brands to partner with to support client acquisition.
* Manage and execute in boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager).
You will also execute VM for boutiques according to shared strategy.
* Partner with the VM & Events Manager to ensure boutiques have all elements required for each seasonal animation.
* Ensure all visual elements of the boutiques are meeting our quality standards.
* Manage seasonal execution of florals for store.
* Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully.
* Brief and manage the media agency to deliver a 360°, ROI-oriented digital media plan, aiming at increasing sales, traffic and awareness.
* Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance and conversions, promotion impact, industry & competitor trends.
Key skills we are looking for:
* Successful direct and transversal management skills.
* Good communication skills and perfect presentation to act as an ambassador towards our partners and clients.
* Team player, creative and positive spirit.
* Good analytical skills to evaluate business performance and derive marketing actions.
* Organized and multi-tasking.
* Proficient English, another language is a plus.
* Master degree (Business administration, Marketing).
* +3 years experience in management in the luxury goods industry.
* +2 years experience in Digital. E-commerce launch experience would be a plus.
* Experience in marketing with trade Retail marketing experience.
Required Skills & Qualifications
To be successful in this role, you will need:
* At least 3 years of experience in management in the luxury goods industry.
* At least 2 years of experience in Digital. E-commerce launch experience would be a plus.
* Experience in marketing with trade Retail marketing experience.
* Master degree in Business administration or Marketing.
* Excellent communication and presentation skills.
* Strong analytical and problem-solving skills.
* Ability to work under pressure and meet deadlines.
* Highly organized and able to prioritize tasks effectively.
* Fluency in English, another language is a plus.
Benefits
As a Marketing Manager, you will enjoy a competitive salary and benefits package, including:
* A comprehensive health insurance plan.
* A generous retirement savings plan.
* A minimum of 4 weeks annual leave.
* 10 public holidays per year.
Others
We offer a dynamic and supportive work environment, where you will have the opportunity to grow and develop your career. If you are a motivated and experienced marketer, please submit your application today!