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Job no: 501704
Work type: Permanent - Full Time
Location: Melbourne, Sydney
Categories: Retail Markets
* Attractive hybrid work model | Energy Discounts |Career Growth Opportunities
Alinta Energy is one of Australia's biggest energy retailers, generators and developers with over 1.1 million customers. Australia's energy system is undergoing the biggest transformation in its history and we're right there with it. We're investing in and developing large-scale renewables and storage projects as part of our ongoing effort to provide our customers with reliable, affordable and sustainable energy.
We understand that flexibility matters when considering your next role. Let us know your requirements, and we'll carefully consider how wemight accommodate them.
About the role
The New Energy Segment Marketing Manager role is a senior strategic position responsible for leading marketing efforts across our New Energy segment, including Solar & Battery solutions and tailored Virtual Power Plant (VPP) offerings for residential customers. Reporting to the Head of Marketing, this role drives end-to-end segment marketing strategy, focusing on growth, engagement, and adoption in an emerging space. It involves annual and quarterly planning, collaboration across Product, Strategy, and Brand & Marketing, and the development of customer-centric campaigns that enhance value beyond price. With a strong emphasis on refining Customer Value Propositions and delivering integrated brand experiences, the role demands both strategic leadership and hands-on execution, ensuring performance monitoring and optimisation across all channels.
Why you'll love working here
We're a welcoming bunch who put our energy into being the best company we can be. For us, this means shared respect, great communication between teams, acting on our ideas, and looking out for each other's wellbeing. There are plenty of great perks, from flexible working to a long list of exclusive Alinta Energy benefits.
What you'll do
* Define and drive the strategic direction for the New Energy Segment, shaping value propositions and market positioning for Solar, Battery, and VPP offerings.
* Translate strategy into actionable marketing plans, tailoring initiatives by geography and refining based on performance and insights.
* Collaborate with Product, Strategy, Brand & Marketing, and Lifecycle teams to deliver integrated, customer-centric marketing execution.
* Influence internal stakeholders and manage external agencies and partners to ensure effective and aligned marketing outcomes.
* Support business planning, build investment cases, and manage marketing budgets to drive sustainable growth.
* Promote a high-performing, inclusive team culture that reflects agility, compliance, and innovation.
Your experience
* Proven experience developing strategic segment marketing programs with measurable ROI across the full customer lifecycle
* Strong background in managing and optimising marketing channels and tools
* Demonstrated ability to communicate with influence across all levels of an organisation
* Experience working with external agencies to deliver impactful marketing outcomes
* New Energy or similar experience is not essential but highly desirable
Please note this role requires full working rights within Australia.
This role is best suited to a great communicator and an experienced segment marketer looking for their next challenge.
Like what you're seeing?
If you like the sound of this, and you've got experience in a similar role, we'd love to talk to you. Come and discover better together with Alinta Energy.
We are a 2025 Circle Back Initiative Employer – we commit to respond to every applicant.
If your application progresses, we will need to complete background and pre-employment checks, such as immigration checks, reference checks, criminal background checks, qualification checks, and additional checks for roles related to finance.
Our Diversity Commitment
Alinta Energy offers a truly diverse, safe and supportive work environment. As an equal opportunity employer, Alinta Energy encourages applications from any qualified person, including First Nations Australians, members of the LGBTQIA+ community, people of all ages and people living with a disability. We are also proud to be a WORK180 Endorsed Employer and we are committed to advancing women's careers.
We look forward to hearing from you.
Click 'Apply' to submit your application.
Advertised: 29 Jul 2025 AUS Eastern Standard Time
Applications close: 10 Aug 2025 AUS Eastern Standard Time
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