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Digital marketing specialist/officer

Melbourne
Victorian Home and Community Care
Posted: 28 February
Offer description

VHCC Group | NSW & VIC | Full-time| Part-Time

Sponsorship is available for candidates who do not currently hold Australian work rights.

VHCC is a national registered NDIS service provider operating across New South Wales and Victoria. We support individuals with high physical and complex mental health disabilities and provide tailored services and accommodation options that empower participants to live as independently as possible.

Regions we serve:
NSW: Sydney, Newcastle, Dubbo, Hunter Region, Maitland
VIC: Geelong, Ballarat, Ballan, Ararat, Bendigo, Box Hill, Shepparton

United Emirates; Abu Dhabi, Dubai and Sharjah

The Opportunity

We are seeking a creative and results-driven Digital Marketing Officer to lead brand awareness, engagement and lead generation across multiple businesses within our group. The Digital Marketing Officer is responsible for developing, implementing and managing online marketing strategies to enhance brand awareness, generate leads and drive business growth. This role involves leveraging digital channels such as SEO, social media, website, email marketing and content marketing to optimize engagement and conversation rates.

You will manage digital marketing for three companies:

* VHCC (Disability Services) – approx. 80% of workload

* H2O Investment Group (Energy & Crypto sector) – approx. 10%

* Nationwide Plan Managers (Financial Management) – approx. 10%

This is a unique opportunity to work across multiple industries and build a strong, diverse portfolio.

Key Responsibilities

Digital Strategy & Campaigns

* Develop and execute digital marketing strategies

* Manage and optimise paid campaigns (Google Ads, Microsoft Ads & social media)

* Improve brand visibility and lead generation

Social Media & Content

* Create and schedule posts, reels and stories

* Plan creative campaigns and engagement strategies

* Community engagement (online & in-person)

SEO & Website

* SEO optimisation, backlink building and keyword research

* Maintain and update websites

* Landing page optimisation

Email & CRM

* Email marketing campaigns and automation

* Lead nurturing and stakeholder engagement

Analytics & Reporting

* Track performance using analytics tools

* Analyse data and recommend improvements

* Measure campaign impact and ROI

Collaboration & Events

* Work closely with internal teams

* Support networking events and brand activations

* Collaborating with internal teams/managers, including clients and stakeholders, to deliver high-performing campaigns.

Required Skills

* Strong knowledge of digital marketing strategies and trends

* Excellent communication and copywriting skills

* Analytical mindset with data-driven decision making

* Ability to initiate and lead marketing campaigns independently

Technical Experience

Experience with some or most of the following:

* Google Ads & PPC Campaigns

* Meta Ads Manager, LinkedIn Ads, TikTok Ads

* Microsoft Ads & Snapchat Ads

* Google Analytics (GA4) & Google Tag Manager

* SEO tools (Ahrefs / SEMrush)

* WordPress & landing page builders (Unbounce)

* CRM & Email marketing platforms (HubSpot / Mailchimp)

* Project management tools & Google Workspace

Qualifications and Experience

* Minimum 1+ year experience in digital marketing

* Diploma or Bachelor in Digital Marketing (preferred)

* Other digital marketing courses, Google Ads / SEO certifications (advantage)

Why Join VHCC Group?

* Work across multiple industries

* Career growth and leadership pathways

* Ongoing learning and development

* Travel opportunities (interstate & overseas)

* Birthday leave

* Competitive salary + performance bonuses. Performance based payrise opportunities

* Fun, supportive team culture and social events


For further information, please communicate on ****@vhcc.au

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