**Company Description**
Work with Senior Brand Manager within the Neuroscience team to support the development and execution of the annual marketing plan, and coordinate the successful implementation of tactics that support growth for assigned products within the Parkinsons disease market
**What you'll be doing**:
- Actively contribute to the development of the Brand strategy through the Brand Planning process in line with the strategy defined by the Global Brand Team
- Lead the tactical design and implementation of Marketing initiatives to include:
- Innovative tactics for the local market
- Multi-channel opportunities to strengthen campaigns
- Multi-stakeholder initiatives
- Materials for conferences
- Sales training pieces and initiatives
- Internal campaigns and meetings
- Ad boards and market research
- Collaboration with cross-functional stakeholders
- Local modifications, review and approval of material
- Work with Area and Global teams to deliver key initiatives locally as well as report on Australian insights and performance.
- Material and product accessory management (Warehouse stock levels, re-stocking, re-approvals and withdrawals)
- Maintain a deep understanding of competitors, product ranges and promotional activities
- Effectively analyse customer insights, brand performance, market trends, & competitive response to inform strategic plan
- Management of promotional budget and project spend
- Manage external third
- party vendors and meet all related internal procurement and compliance requirements
- Ensure all business activities comply with the relevant Acts, legal demands, including Medicines Australia, MTAA, consumer advertising codes and ethical standards.
**Qualifications**
- Tertiary qualification in a science, business or management discipline or equivalent
- Experience in the strategic brand planning process
- Previous healthcare/marketing experience with strong performance record
- Experience in product life cycle management
- Fully conversant in Medicines Australia Code of Conduct
- Comprehensive industry knowledge
- Launch experience will be advantageous
**ESSENTIAL SKILLS AND ABILITIES**:
- Demonstrated excellence in execution
- Excellent analytical skills and a clear ability to analyse data
- Ability to generate insights from data
- Proven ability to manage complex campaigns
- Multichannel exposure
- print, digital, sales force
- Managing agency relationships
- Budget management
- Effective collaboration with sales teams, deploying brand tactics and translating strategy into action
- Effective collaboration with cross functional stakeholders
- Professional, accountable and cooperative team player
**Additional Information
📌 Brand Manager - Neuroscience
🏢 Abbvie
📍 Sydney