Overview
Co-founder Marketing (Equity Shareholder) – Co-Founder & Equity Partner Chance | Pixtd Pty Ltd. Pixtd is redefining event-based social sharing with a privacy-focused virtual platform that allows users to capture, share, and interact in real time at private and public events. With no tracking or targeted ads, Pixtd provides a secure, engaging, and interactive experience, incorporating features like private shared photo albums, social engagement tools, and facial recognition (PixtdFind) to enhance every event. We are seeking a Co-Founder & Shareholder to take a leadership role in scaling Pixtd, securing investment, and driving strategic growth. This equity-based opportunity (up to 25% ownership) is ideal for a visionary leader with expertise in marketing, business development, and fundraising to shape Pixtd's future.
Scope of Work & Responsibilities
Market Strategy & Brand Positioning – Define Pixtd's brand identity, audience segmentation, and go-to-market approach
Growth & Customer Acquisition – Develop user acquisition & retention strategies to scale the platform
Campaign Execution & Digital Engagement – Oversee paid advertising, content marketing, influencer outreach, and community-building initiatives
Revenue Strategy & Monetization – Identify and implement monetization models, sponsorship opportunities, and strategic partnerships
Investor Readiness & Fundraising – Develop investor pitch decks, storytelling strategies, and lead fundraising efforts
Performance & Business Optimization – Utilize data-driven insights to refine marketing, product adoption, and business operations
Who We're Looking For
Proven experience in startup growth, business strategy, digital marketing, or investment/fundraising
Strong leadership skills with the ability to execute and scale a tech-driven business
Experience in securing funding, investor relations, and business development
Deep understanding of digital platforms, social media trends, and audience engagement strategies
Entrepreneurial mindset – proactive, results-driven, and committed to long-term success
Equity Structure & Compensation
This is a shareholder role with equity ownership (up to 25%), vested over time. No salary initially—compensation is structured around company growth, revenue milestones, and funding success.
Equity Breakdown: 2-3% preference shares vested over 4 years (1-year cliff, quarterly vesting thereafter)
Additional 2% preference equity if significant funding ($300K+) is secured
Another 2% preference equity upon securing $300K+ in funding
How to Apply
Interested? Send your experience, strategic vision, and interest in this role to Be part of the future of private social sharing and shape the way events are experienced.
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📌 Co-Founder Marketing (Equity Shareholder)
🏢 ILLAWARRA MERCURY
📍 Adelaide