Lead Product Manager - Acquisition at Envato
About Envato: At Envato, everything we do is about empowering creatives to thrive. We help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit. With access to world‐class assets, innovative AI tools, and tutorials, we deliver what creatives need today and continue to evolve our offering. We are purpose‐driven, inclusive, and value community spirit, building our future, embracing diversity, and making it happen.
About the Role
As the Lead Product Manager for Acquisition, you'll own the front door of one of the world's most valuable toolkits for creatives. You'll shape the top‐of‐funnel customer experience that brings new users into Envato, defining how millions of creative professionals first discover our stock catalogue and AI tools, and ensuring early interactions highlight our value and drive conversion.
What You'll Be Doing
* Own and deliver product experiences that convert visitors into sign‐ups and customers, including landing pages, sign‐up flows, pricing, and checkout.
* Design landing experiences that align with channel strategy and user intent, partnering closely with Marketing.
* Ground acquisition experiences in user insights and behavioural data, and use them to identify and prioritise high‐impact opportunities, partnering closely with Product Analytics.
* Shape how user intent informs the post‐sign‐up handoff into the app, collaborating with App PMs to ensure the product experience matches the acquisition promise.
* Optimise conversion across acquisition‐owned surfaces through experimentation and continuous iteration.
* Partner with Marketing to unlock new channels and acquisition experiences that broaden Envato's reach.
About You
* Have 8+ years of product management experience, with a track record of leading growth or acquisition efforts at scale.
* Thriving in high‐ambiguity, high‐impact environments with the ability to balance strategic thinking and hands‐on execution.
* Fluent in experimentation, analytics, and performance measurement, using data to drive prioritisation and decision‐making.
* Deep curiosity for user behaviour and a passion for helping creative professionals succeed.
Life at Envato
* Flexible working: remote‐first across Australia or New Zealand with flexibility to manage work and life.
* Work from anywhere: apply to work in another location for up to 3 months per calendar year.
* Connection budget: an annual budget to connect with the team in person when possible.
* Learning budget: study leave and an annual budget for your learning and development.
* Home office allowance: a contribution towards your setup and a monthly allowance to support work‐from‐home costs.
* Well‐being: access to a holistic assistance program that supports many life and health areas.
* Volunteer leave: 2 days per calendar year to volunteer and give back to the community.
* Parental leave: 20 weeks paid primary carer leave, and 6 weeks paid secondary carer leave.
We appreciate the time you've taken to apply and are committed to responding to every applicant.
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