Digital Marketing Specialist – Sharp & Carter
About the Role
The Digital Marketing Specialist is responsible for strengthening online presence and driving customer acquisition through data-driven, technology-enabled marketing. The role leads website redesign, enhances SEO and analytics performance, manages paid-media campaigns, and integrates AI-driven functionality to optimise digital engagement.
Duties
Website & Digital Experience
Execute and manage website redesign to improve UX, navigation and conversion pathways.
Oversee CMS management, ensuring content, structure and integrations support business objectives.
Implement AI-powered features such as content personalisation and chatbot functionality.
SEO and Content Optimisation
Develop and execute SEO strategies to increase organic visibility.
Conduct technical SEO audits, improve site architecture and optimise landing pages.
Develop a structured website content program to enhance visibility and brand recognition.
Partner with marketing teams to ensure content aligns with priorities and business goals.
Analytics & Insights
Manage analytics tracking using GA4, Tag Manager and dashboards to monitor traffic, conversions and lead generation.
Provide actionable insights and recommendations to optimise website and campaign performance.
Ensure best-practice data governance and accurate tracking of B2B and B2C marketing activity.
Use customer research, market insights and competitive analysis to inform multi-channel campaign strategies and audience segmentation.
Performance Campaigns
Plan, execute and optimise paid campaigns across Google, LinkedIn and social platforms to drive qualified leads.
Continuously test creative, targeting and bidding strategies to maximise ROI and reduce cost per lead.
Analyse campaign performance, identify trends and apply learnings to improve conversion outcomes.
Collaborate with internal teams to ensure marketing initiatives align with business objectives and deliver measurable results.
AI & Emerging Technology
Utilise LLM-based tools (e.g. Copilot, Claude) for scalable content creation, ad copy testing and keyword optimisation.
Explore new AI solutions to support automation, personalisation and enablement.
Stay updated on digital, AI, and recruitment technology trends to identify innovation opportunities.
Skills & Experience
4+ years' experience in digital marketing within professional services, or B2B/B2C service environments (preferred).
Proven success in website optimisation, SEO, analytics and paid campaign management.
Proficiency in CMS platforms (WordPress, AEM, Drupal, Access Volcanic or similar).
Skill in Google Analytics (GA4), Google Tag Manager, Google Ads, LinkedIn Campaign Manager and SEMrush (or equivalent).
Experience using AI tools or willingness to learn.
Strong analytical and communication skills with the ability to translate insights into strategy.
Excellent stakeholder management and project delivery capability.
What's on Offer
You will have the opportunity to join an industry-leading services company. With an amazing team culture and company perks, this is a genuine opportunity to make a significant impact in a high-growth, successful organisation.
How to Apply
Click APPLY or email your CV to .
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