Join to apply for the Manager - Lead Nurture and Automation role at CQUniversity
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Join to apply for the Manager - Lead Nurture and Automation role at CQUniversity
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This range is provided by CQUniversity. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A$114,418.00/yr - A$127,437.00/yr
About this Opportunity
* Global Brand and Marketing Directorate
* CQUniversity Rockhampton, Cairns, Townsville or Melbourne
* Higher Education Worker Level 8
* Total Remuneration $135,403 to $150,810 pa (including salary of $114,418 to $127,437 plus 17% superannuation and leave loading)
Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.
Working at CQUniversity
The Global Brand and Marketing Directorate is responsible for leading CQUniversity’s marketing, communication and brand strategy, including student recruitment campaigns, market research, and engagement with key influencers and prospective students.
As a key leader within the Marketing Automation and Nurture team, you will play a pivotal role in shaping the University’s approach to prospective student engagement and conversion. Your primary objective will be to design and implement targeted marketing automation campaigns, manage audience segmentation and lead nurturing programs, and oversee content development for email and digital channels. You will also provide strategic advice on CRM and automation systems, ensuring alignment with recruitment and brand goals.
We are seeking a proactive and strategic marketing professional with strong leadership skills and expertise in digital marketing, marketing automation platforms and CRM systems. Your ability to deliver data-driven strategies, manage diverse projects and collaborate with internal and external stakeholders will ensure success in this role.
At CQUniversity, you will join a dynamic team committed to enhancing student recruitment outcomes and making a positive impact on the University’s growth.
Position Requirements
* Proven experience in developing and delivering inbound marketing and lead nurturing strategies across digital and traditional channels.
* Strong leadership skills with demonstrated experience in managing and motivating staff across dispersed locations.
* Expertise in using marketing automation platforms (e.g. Marketo), CRM systems (e.g. Sugar CRM) and content management systems.
* Ability to analyse marketing and recruitment data to provide insights and drive strategy, campaign optimisation and decision-making.
* Excellent communication and stakeholder engagement skills, with experience in content planning, creation and distribution across multiple platforms.
Further information on the position and application requirements can be found by clicking the 'apply' button or visiting the CQUniversity Careers website.
Applications Close: 11:59pm, Sunday, 20 July 2025
Job Requisition ID: 6197
Keywords: Digital Marketing Manager | Marketing Automation Manager | Email Campaign Manager | Customer Engagement Manager | Marketing Operations Manager | Campaign Manager | Digital Performance Manager | Growth Marketing Manager | Audience Development | Digital Communications | Retention Marketing Manager | Acquisition Marketing | Digital Strategy | Marketing Technology | Digital Transformation
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Higher Education
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