We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing, and software-defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Description and Requirements
1. Develop B2B marketing strategies, tactics, and plans to elevate Lenovo's commercial branding and enhance thought leadership in the B2B market.
2. Align with the GTAP team on driving Account-Based Marketing (ABM), leveraging marketing automation tools to nurture leads, and organizing joint customer events to strengthen Lenovo’s presence in key industry events.
3. Drive the quarterly planning cycle, budget allocation, and Quarterly Business Review (QBR) to align with the GTAP team, ANZ GMs, and ANZ segment leaders.
4. Attend and participate in all Monthly Business Reviews (MBR), providing marketing input and advice.
5. Coordinate with the AP segment marketing and functional teams to provide necessary guidance, tools, and assets to support ANZ marketing execution.
6. Develop joint marketing approaches with Alliance Partners (e.g., Microsoft, Intel) at the ANZ level.
7. Plan and execute key events for customers in the Enterprise and Education sectors.
8. Drive demand for Services & Solutions across Enterprise and Education segments.
9. Lead all strategic project rollouts in ANZ, including the Think WW campaign.
10. Coordinate with other functions (Customer Services, Supply Chain, Sales, etc.) to ensure marketing initiatives are effective and well-integrated.
If you require an accommodation to complete this application, please (emailprotected)
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