We are seeking an experienced marketing and communications coordinator to join us in Bunbury, where you will be responsible for creating engaging content, managing social media, SEO, website oversight, leading our new CRM, and supporting various marketing campaigns, while ensuring brand consistency and promoting the organization.
Key Responsibilities:
* Create and develop engaging content for various channels, including social media, email marketing, websites, and print materials.
* Support marketing campaign planning, execution, and analysis.
* Manage social media platforms, create content, engage with followers, and monitor online conversations.
* Update and maintain the organization's website, ensuring it is user-friendly and reflects the brand.
* Create and manage email marketing campaigns, including newsletters and promotional emails.
* Support media outreach efforts, including drafting press releases and managing media inquiries.
* Ensure consistent branding across all marketing materials and channels.
* Assist in developing and implementing communication strategies to achieve organizational goals.
* Track and analyze marketing campaign performance, preparing reports on key metrics.
* Support the planning and execution of marketing events.
* Support communication with internal and external stakeholders.
Required Skills:
* Strong Communication Skills: Excellent written and verbal communication skills are essential for creating effective content and engaging with audiences.
* Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
* Content Creation Skills: Ability to write compelling and engaging content for various platforms.
* Social Media Proficiency: Experience managing social media platforms and creating engaging content.
* Website Management Skills: Ability to update and maintain websites, and knowledge of CMS platforms.
* Email Marketing Skills: Experience creating and managing email marketing campaigns.
* Project Management Skills: Ability to manage multiple projects simultaneously and meet deadlines.
* Organizational Skills: Strong organizational skills are needed to manage various tasks and projects.
* Analytical Skills: Ability to track and analyze marketing campaign performance.
* Creativity: Ability to think creatively and develop innovative marketing ideas.
* Adaptability: Ability to adapt to changing priorities and situations.
Additional Skills:
* Graphic Design: Basic graphic design skills can be helpful for creating visuals for marketing materials.
* SEO: Understanding of search engine optimization (SEO) principles.
* Data Analysis: Proficiency in using data analytics tools to track and analyze marketing performance.
* Copywriting: Ability to write clear, concise, and persuasive copy.
* Editing: Ability to edit and proofread content.
* Industry Knowledge: Knowledge of the specific industry or organization.