Overview
* Work closely with Australia sales and marketing teams to develop campaigns and launches across all of Anker's brands.
* Collaborate closely with Global PR and Marketing on larger moments such as global launches, global trade shows, and partnerships.
* Manage our local agency relationships.
* Develop creative campaigns and storylines that elevate Anker and its various brands through a steady drumbeat of press coverage around product launches, seasonal moments, data-driven lists, and trend reports.
* Maintain a solid network of internal partners across various teams throughout Anker to identify and leverage opportunities for consumer PR.
* Build and maintain robust relationships with national and local consumer media, as well as lifestyle press.
* Provide support for other corporate communication initiatives, including crisis, executive positioning, and CSR.
Job Requirements
* 5+ years of experience: mix of consumer agency and in-house at a known consumer brand preferred.
* Results-driven: know what outcomes you're aiming for and how to measure success, to share your successful work within the team and the company.
* Experience in consumer products (consumer tech a plus) and an understanding of the unique challenges of getting consumer media's attention with stories vs. product pitches.
* Creative communicator: exceptional writer and fearless creative strategist who loves using gadgets.
* Experienced leader: experience managing direct reports and agency partners, and leading cross-functional teams.
* Collaborative team player: effectively and diplomatically present your ideas and advance an idea.
* Media-savvy storyteller: sound judgment and experience managing stories with top-tier press, as well as national broadcast segments. Build out a story and have a proven track record for landing impactful features.
* Relationship-driven: built relationships with national consumer media, including print and broadcast, and not afraid to pick up the phone to pitch and get feedback.
Job Details
* Job Types: Full time, Permanent
* Pay: $100,000.00 - $130,000.00 per month
* Schedule: 8 hour shift
* Supplementary Pay: Bonus
* Experience: Public relations: 5 years (required); Consumer agency and in-house at a known consumer brand: 5 years (required)
* Work Authorisation: Australia (required)
* Work Location: In person
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