Lead Automotive Content Editor
About Drive:
We are shaping the future of the Australian automotive market by providing authoritative reviews, comparisons, and innovative commerce solutions for enthusiasts and industry professionals alike.
Job Overview:
The successful candidate will champion editorial innovation, utilise audience insights to drive content, and oversee the production of high-quality written, photographic, video, and social media content for new and used cars. This role requires a driven and insightful leader who can manage a high-performing content team to deliver accurate, engaging, and actionable content.
Main Responsibilities:
* Manage a team to produce high-quality content that meets legal and ethical journalism standards.
* Drive content ideation, prioritisation, and performance optimisation using audience insights and engagement data.
* Create and oversee the production of written, photographic, video, and social media content.
* Provide clear direction and constructive feedback to team members, identifying areas for improvement and upskilling opportunities.
* Apply advanced SEO strategies to maximise visibility of content.
Key Requirements:
* Tertiary qualification in journalism, communications, or a related field.
* Extensive experience in automotive journalism with a strong portfolio.
* Deep knowledge of the automotive industry.
* Exceptional written and verbal communication skills.
* Strong understanding of SEO best practices.
* A proven track record of leading and mentoring high-performing editorial teams.
Candidate Profile:
The ideal candidate will be an experienced automotive journalist with exceptional leadership skills, a strong portfolio, and a deep understanding of the automotive industry.