We're looking for a versatile
Campaigns & Digital Marketing Officer
to join our passionate Brand & Development Team. In this diverse role you'll support the planning, creation and delivery of engaging marketing activity across multiple channels - including digital, SEO, radio, out-of-home and other platforms.
If you're someone who loves blending creativity with data-driven thinking, enjoys working across design and digital execution and want your work to genuinely make a difference - this role is for you.
Why Join Us?
Your work will directly support better outcomes for animals across South Australia.
Hybrid working arrangements with two days working from home (after probation period is successfully completed).
A healthy work-life balance with flexible working hours.
Work with a friendly and motivated team who are passionate about making real change.
Opportunities to grow your digital and creative skills through a collaborative team culture.
Role reports to an exceptionally supportive and collaborative leader.
Supported external professional development, EAP, and staff discounts.
On-site parking.
Key Responsibilities
Digital Marketing & SEO
Develop, implement and optimise digital marketing strategies to drive adoption, fundraising, advocacy growth and Op Shop visitation.
Manage multi-channel digital activity including paid social, Google Ads, SEO, website content, programmatic and email.
Improve RSPCA SA's digital presence by enhancing website performance, boosting adoption page traffic and supporting the delivery of a new website.
Create engaging digital assets, copy and content for advertising, social media and online platforms.
Monitor performance across all digital channels, providing insights, recommendations and ongoing optimisation to maximise ROI.
Campaign Delivery
Produce high-quality content including graphics, campaign assets, posters and simple video edits.
Lead the digital component of campaigns, including strategy development, audience targeting, creative development, testing and optimisation.
Produce and coordinate marketing collateral and advertising assets to support adoption, fundraising, advocacy and commercial activities.
Analyse results and prepare post-campaign reporting to track performance, identify improvements and measure success against KPIs.
General Support
Assist the Marketing & Communications Manager with the delivery of campaigns and email marketing through Campaign Monitor or similar platforms.
Maintain asset libraries and marketing documentation.
Support cross-department requests, ensuring key organisational priorities (adoption, commercial, advocacy) are met.
Act as a brand guardian.
Support relationships with our Ambassador & Furbassador network and seek opportunities to grow and improve this area.
Identify, establish and maintain professional relationships and networks.
About You
A creative thinker with strong attention to detail.
Have relevant experience and training delivering digital marketing campaigns.
Possess at least 2 years of digital marketing experience.
Confident producing digital content and campaign assets.
Skilled across SEO, website updates and social media platforms.
Organised, proactive and able to juggle multiple projects.
A strong writer with excellent communication skills.
Collaborative, positive and passionate about helping animals.
Skills & Experience
Experience in a digital marketing, SEO and website content management.
Graphic design ability using Canva and/or Adobe Creative Suite.
Strong copywriting and storytelling skills.
Ability to interpret analytics and apply insights.
Experience in NFP, agency, or fast-paced marketing environments is a bonus.
How to Apply
Click APPLY to submit your application including a PDF cover letter that addresses the Experience and Knowledge requirements in the Position Description and your CV.
Candidates must possess Australian work rights to be considered for this position.
Note that applications without a PDF cover letter will not be considered.
Applications can be addressed to Rebecca Tucker, Marketing & Communications Manager.
The Position Description for this role can be found here: .
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