Job Overview
The role of Group Marketing Executive involves driving marketing innovation and engagement across various channels.
* Creative Campaigns: Develop and execute impactful marketing strategies that deliver results across digital, social, events, and in-venue experiences.
* Content Creation: Coordinate visual content production, manage digital marketing campaigns, and oversee brand presence across web, social media, email, and apps.
* Social Media Management: Oversee social media performance, manage influencer partnerships, engage with customers, and optimize advertising efforts.
* Event Planning: Plan and execute marketing initiatives for activations, events, and venue openings.
* Loyalty Initiatives: Collaborate on customer loyalty programs and align promotional offers with business objectives.
* Performance Tracking: Monitor marketing expenditure, track campaign performance, and adjust strategies to maximize impact.