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We're searching for a creative Content Manager to deliver high-impact, brand-defining content across our retail portfolio – Shiels, Grahams, Watch Depot, and Ice Jewellery. We're in growth mode, and content is at the heart of it. This is your chance to take creative ownership and shape what's next.
The Opportunity
Reporting to the Head of Campaign & Content, you'll lead the planning, creation, and performance of content across video, social media, website, and emerging channels. From big picture storytelling to conversion-focused campaigns, you'll own the content roadmap and bring impact to every touchpoint.
We're looking for someone who is hands-on, fast-moving, and results-driven. You'll take ideas from concept to market quickly, ensuring every piece of content hits the right tone, tells the right story, and delivers measurable impact.
What You'll Do
Creative Direction – Drive the production and performance of content, turning big ideas into engaging content that delivers results.
Strategic Development – Develop a cohesive content strategy across digital, retail, and social touchpoints that support campaign and revenue goals.
Platform-Native Storytelling – Lead the creation of tailored content that resonates with customers and builds connection while driving action.
Own the Brand Voice – Guide ideation and copywriting to maintain a consistent, distinctive tone that connects with our audience.
Always-On Socials – Stay ahead of trends, platform shifts, reel formats, and engagement tactics that drive visibility.
Performance & Optimisation – Track performance, double down on what works, and pivot fast when it doesn't.
Team Leadership – Inspire, sharpen output, and rally cross-functional teams.
What Success Looks Like
Grow organic reach and deepen engagement across channels.
Build and sustain a distinctive brand tone of voice that customers recognize.
Lead creation of impactful content that drives measurable growth.
Turn creative ideas into business results quickly.
About You
4+ years in creative, brand, or content leadership—ideally in retail, fashion, or fast-paced D2C.
Proven creative leader with a track record of delivering content that drives growth and measurable impact.
Commercially sharp with a strong grasp of performance metrics to optimize growth and reach.
Skilled writer and editor who can guide tone, structure, and creative direction.
Customer-obsessed collaborator who thrives under pace, inspires others, and raises the creative bar.
Why Join Us?
We're a fast-moving retail group with a strong legacy and bold ambitions. Our marketing team is growing and evolving, and we're looking for leaders who want to shape the future of retail content—not just follow it.
You'll get to work on established and emerging brands, have creative freedom, and be supported by a collaborative and passionate team committed to growth.
Additional Information
Salary expectations and other relevant details should be included in your application. Please also answer the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a Content Manager?
* How many years of people management experience do you have?
* What's your expected annual base salary?
About our company: Proudly Australian-owned since 1945, Shiels has helped Australians celebrate life's moments with beautiful jewelry at exceptional value for over 80 years. From our first Adelaide store to over 50 locations and a thriving online presence, we are a trusted name for quality, style, and affordability, offering one of the country's largest ranges of jewelry and watches. We continue to evolve as one of Australia's leading jewelers.
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