FUNDAY Sweets is on a mission to redefine the confectionery category with better-for-you, deliciously fun lollies.
We're on the lookout for an enthusiastic and community-obsessed Community and Engagement Lead to be the voice of our brand and the bridge between FUNDAY and our loyal fans. From responding to sweet messages in our DMs to managing influencers, this role is a blend of customer love, brand experience, and operational coordination.
This full-time role is based in Melbourne's Southeast suburbs, working in-office three days per week. You'll thrive in a fast-paced, high-growth environment, working closely with our marketing and operations teams to create meaningful connections and delightful customer experiences.
This role embodies wit, enthusiasm, human connection and the unexpected into every interaction someone has with FUNDAY. From DMs to comments to community conversations, you'll turn everyday touchpoints into brand moments that surprise, delight and deepen loyalty.
About the Role
Reporting to the Digital Marketing Executive, this role plays a key part in shaping FUNDAY's culture and delivering a truly fun, memorable customer experience. You'll own and manage our day-to-day community engagement, customer service experience, and influencer partnerships. You'll be the first point of contact for our fans, customers and brand advocates - whether it's answering a product question on Instagram, responding to customer reviews, or coordinating an influencer campaign.
As the voice of FUNDAY, you'll bring our playful personality to life in every interaction, spreading fun, positivity and a little extra joy with every touchpoint.
This is the perfect role for someone who's highly organised, digitally savvy, and excited to help us create the most joyful lolly brand in the world.
What You'll Be Doing
Community Engagement & Customer Service
As the key touchpoint for our community, you will:
* Manage and respond to all customer enquiries via Gorgias, including order issues, product questions, subscriptions, deliveries and promotions, ensuring timely, friendly and on‐brand responses
* Handle refunds, replacements and order adjustments in line with internal policies
* Liaise with internal teams to resolve complex customer issues
* Manage all direct communication across email, Instagram and Facebook (DMs, comments, tags, paid ads etc.) ensuring we respond to customer enquiries quickly and with FUNDAY spirit
* Oversee reviews on platforms like Yotpo, Google, and product review sites. You'll ensure that customer interactions remain positive and reflect the brand's personality and values.
* Reply to Yotpo reviews and nurture VIP loyal customer feedback.
* Screen and respond to sample requests, ensuring alignment with brand guidelines.
* Handle wholesale enquiries and partnership/sponsorship enquiries, qualifying leads and managing them within brand parameters.
* Share customer‐generated content and stories while engaging with tagged photos.
* Provide monthly reports and insights into customer service performance, helping to refine strategies to continuously improve service levels.
Influencer & Brand Partnerships
You will be responsible for growing and nurturing our influencer and brand community, maximising their engagement and brand love. This includes:
* Coordinating influencer outreach, gifting, and collaboration logistics.
* Own influencer list management and sample send‐out tracking.
* Organise and update the influencer database, ensuring that the brand is continuously working with the right content creators to drive positive engagement.
* Manage influencer collaborations by overseeing outreach, gifting logistics, and collaboration details. You'll also track and ensure influencer content aligns with FUNDAY's brand identity.
* Lead a proactive engagement strategy across social platforms, by identifying trending conversations, engaging with other brands, cultural moments and high‐relevance creator content where FUNDAY can authentically show up
* Take charge of sample distribution, ensuring influencers and brand partners get the right products, at the right time.
* Review and respond to incoming brand partnership requests, ensuring they align with FUNDAY's goals and values.
Insights & Trends
You will be the connector between the community and the brand, providing the voice of the consumer to the FUNDAY team. This will require:
* Staying on top of emerging trends and community conversations across social media and other online platforms, passing these insights to the marketing team for potential campaigns.
Who You Are
* Passionate about all things FUNDAY and excited to share our brand with and engage & nurture our community.
* A people person with a knack for engaging and nurturing online communities.
* Highly organised and able to manage multiple conversations and influencer partnerships simultaneously.
* Digitally savvy, with experience in social media management, influencer coordination, and customer service tools (experience with Gorgias is a plus!).
* A creative thinker who can respond to community trends and insights to strengthen brand engagement. Copywriting experience is not required but would be useful!
* Proactive and resourceful, always looking for opportunities to enhance the customer and influencer experience.
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