Job Description
The Marketing Manager drives the development and delivery of a marketing strategy for the Aged Care Portfolio. This role is aligned to the organisational objectives to optimise stakeholder awareness, sales and engagement.
This involves working across the organisation with diverse stakeholders from senior leaders to volunteers and participants.
* In consultation with senior stakeholders, develop and deliver the relevant portfolio's strategic marketing plan, ensuring alignment with the overarching marketing plan and strategic plan.
* Undertake competitor analysis, target market research and analysis utilising data, research and evidence to support all strategic decisions.
* Manage the relevant portfolio's marketing efforts, tracking campaign progress against marketing objectives and budget constraints.
* Plan, develop and implement marketing campaigns to support organisational objectives.
* Develop and implement marketing tools, templates and guides to support operational teams in undertaking relevant marketing activities align to marketing plans.
Required Skills and Qualifications
To be successful in this role, we are looking for someone who has:
* A relevant tertiary qualification in Marketing.
* Demonstrated experience in a similar marketing role using multiple marketing channels.
* A proven track record of coordinating projects, building relationships with key stakeholders and working across complex organisations to ensure effective campaign delivery.
* A proven experience in marketing strategy development, campaign management and creative implementation within a results-focused environment.
Benefits
We offer:
* Career development opportunities.
* Leave loading of 17.5%.
* Flexible working arrangements.
* Employee Assistance Program.
* Discounted health insurance and free flu shots each year.
About Us
We are passionate about creating change that lasts for a more compassionate and just society. We strive to create an Australia free of poverty, working with policy makers and the community for systemic change.
We have a clear vision – an Australia free of poverty. For over 90 years, we have worked towards preventing and alleviating poverty in Australia.
We are made up of employees and volunteers who make a difference in our communities.
We welcome applications from people regardless of age, gender, ethnicity, cultural background, disability or sexual orientation. Aboriginal and Torres Strait Islander people are encouraged to apply.