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Shape the Future of Iconic Australian Brands
Are you a strategic sales leader ready to redefine what's possible with our National Accounts?
Join the Bickford's Group of Companies, a proudly South Australian-owned company with over 150 years of beverage innovation. Our portfolio includes iconic brands like Bickford's Cordials, Juices and Syrups, Vok Liqueurs, 23rd St Distillery, Beresford of McLaren Wines and Beenleigh Rum. We're looking for a commercially savvy professional who thrives on building strong partnerships, leading high-performing teams, and driving strategy that delivers real results.
What's the Opportunity?
Based in Adelaide, SA, lead our National Accounts team, working across Coles, Woolworths, Endeavour Group, Coles Liquor Group, Aldi and Costco to maximise our sales opportunities across Liquor and Non-Liquor portfolios. This is more than a sales role—it's your chance to shape strategy, drive innovation, and leave a lasting legacy on Australia's most beloved beverage brands.
Your Key Focus Areas:
* Lead Strategy & Execution – Drive and deliver our commercial strategy across national accounts, ensuring volume and profit targets are met.
* Own the Numbers – Develop profitable pricing strategies, analyse account performance, and uncover new opportunities for growth.
* Champion Innovation – Identify account-specific needs for NPD (New Product Development) and innovation to stay ahead of consumer demand.
* Build Relationships that Matter – Establish strong partnerships at all levels and use your negotiation skills to unlock mutual success.
* Lead & Inspire – Develop a high-performing National Accounts team, acting as a mentor and leader across the broader business.
Why Join Bickford's?
* Make Your Mark – Influence the execution of national strategies and directly impact the growth of iconic brands.
* People & Culture – Work alongside a genuinely great team that values fun, collaboration, and success.
* Perks – Enjoy generous staff discounts across our product range and partner brands.
* Family-Owned Values – Be part of a business where you're more than just a number.
* Innovation & Growth – Join a proudly Australian-owned, forward-thinking company that never stops evolving.
* Wellness Program – Access to EAP services and regular wellness initiatives to support your wellbeing.
Interested?
Tell us why you're excited to join Bickford's
Submit your resume and cover letter by Sunday 10 August 2025.
WHAT WE'RE ABOUT
The Bickford's Group is an independently owned collection of companies based in Adelaide, South Australia. From humble beginnings back in 1839, we now have a footprint in over 45 countries. The team at Bickford's are proud to offer the highest quality alcoholic and non-alcoholic beverage products to consumers, bringing them both traditional and cutting-edge innovations. Everyone at the Bickford's Group of companies strive to deliver upon the corporate values of integrity, empowerment, collaboration, pride and accountability.
For further information about the Company and our brands please visit our websites:
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Food and Beverage Services
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