We have some big plans at the Austin Group and we're on the hunt for a driven Customer Analyst to join our team Based in our office in Malvern, this exciting position will be part of a growing CRM team responsible for driving and implementing the customer data activity supporting the CRM strategies that manage our customer lifecycle.
You will manage each of the Austin Group brands customer database, CRM platform dataflow and associated reporting tools – ensuring they work seamlessly to capture all the required information at key touchpoints in the customer lifecycle, enabling a delivery of actionable insight. In line with the above, you will implement customer segmentation and sales/KPI reporting with a continued focus on analysing data and customer activity to maximise commercial opportunities.
You will gain a deep understanding of the brands and their respective customers to review and identify opportunities that will grow the customer base, enhance customer retention, and maximise sales through online and offline channels.
Responsibilities will include but not limited to:
* Understand each brand, their objectives, position in market, customers, competitors, and capabilities to identify the quick commercial wins and roadmap the longer-term CRM opportunities
* Leverage and analyze customer data, activity, and behaviour in conjunction with market research to develop segmentation and customer profiles
* Stay up to date with the latest external market customer trends with a vision to identify and present actionable insight for the Austin Group business
* Involvement in major customer driven projects such as profiling, persona creation and data cleansing across each brand
* Review and identify opportunities to enhance the customer lifecycle
* Review and identify opportunities to maximise the effectiveness of key marketing support channels including emails, catalogue distribution and SMS lead campaigns
* Support for each brands major campaign post implementation reviews (PIRs) including Summer, Winter, Autumn, Spring, Father's Day and Christmas campaigns
* Week-to-week analytical review and reporting on customer sales (online and offline) that can leveraged in the weekly trade planning forums
* Creation and maintenance of weekly/monthly CRM KPI reports by brand that support the annual Brand CRM Strategy
* Develop and manage closed loop reporting process across all marketing support channels to measure and monitor campaign effectiveness and ROI against business goals and using insights to improve future activity
* Monitor and manage the customer dataflow in and out of the CRM platforms (Emarsys, Mailchimp + Klaveyo) to ensure they are feeding accurately and efficiently as expected
* Optimize current CRM platform's reporting capabilities, as to capitalise on existing functionality
* Explore CRM platform custom developments that would support the CRM strategy and maximise commercial benefit
* Ensure the governance and management of customers details are handled with absolute care and in line with regulatory requirements
You will have:
* A Bachelor's Degree in Data Analysis, Data Science, Business/Commerce or relevant tertiary qualification
* Minimum of 1 years' experience in a sales analytics role, preferably in a retail or agency environment
* Previous experience with CRM Automation systems like Emarsys, Salesforce Marketing Cloud or similar
* Understanding of HTML/CSS (preferable)
* High understanding of web analytics using Google Analytics or similar
* Competencies in MS Office, particularly in Excel for deep diving into data if required
* Previous experience with POS/ERP systems (preferable)
* Experience working with a retail loyalty programme is a plus
* Ability to use data to identify actionable insights to drive multichannel growth
* Ability to analyse data and understand customer behaviour
* Experience developing and managing sales reports
* Proven expertise in segmentation and leveraging analysis to improve CRM performance
* A background in customer re-engagement, and retention strategies
* Strong commercial acumen
* Strong communication skills and ability to work collaboratively and influence decisions across functions
* Ability to work well under pressure and be flexible
* Confidence with and the aptitude to learn new technology
* High levels of autonomy with the ability to affect change in the business and influence strategy
* Proven problem-solving skills and the ability to think 'outside the box'
* Strong stakeholder engagement, influencing, change management and people skills
* Ability to develop strong relationships with external partners including data agencies and platform providers
At Austin Group we provide:
* A competitive remuneration package
* 50% clothing discount off all of our brands (GAZMAN, Perri Cutten, & Cable)
* Free onsite parking
* A tailored induction program to ensure you have the best introduction to the business
* The opportunity to build your career with a successful, established and trusted Australian brand
* Fantastic work/life balance
* A friendly, motivating and rewarding team environment, where achievements are recognised
* A highly supportive management team
* Opportunities to attend fantastic social events, annual conferences and award nights
About us
Austin Group is an established Australian owned and family run fashion retailer and wholesaler that includes some of Australia's most iconic menswear and womenswear brands. Our portfolio of brands include GAZMAN, Cable and iconic fashion house, Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ.
We provide contemporary outfit solutions for every occasion and we are best recognised for outstanding quality, exceptional customer service and great value across our entire range.
Our Culture
Austin Group's family driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative and positive approach.
We look for passionate, skilled and energetic individuals who will be great brand ambassadors for our company and will join us on our journey as we grow and evolve these iconic Australian brands. Join us and love what you do. It makes for a great day at work
Come and join us on our journey
Employee testimonials
"Working at Austin Group has been such a refreshing experience. From day one, I've felt like part of the team. It's a family-run business, and that sense of connection really comes through day-to-day. There's a great mix of collaboration, support, and trust - plus plenty of room to grow and try new things. It's fast-paced in the best way, and there's a real buzz knowing the work you do actually makes a difference." Jamie - Merchandise Planning Manager
"I feel so proud to be part of a brand and a group that truly inspires me each day to not only want to be a better individual but to be the best leader possible for our team. We work hard, whilst having fun. Having worked in the industry for 23 years, I can honestly say there is an unlimited supply of support, encouragement, drive and passion throughout the business to achieve our brand and company goals and vision. I'm excited to lead our Cable team into the brands next phase whilst striving for continuous improvement and telling our brand story." Belinda | GM Cable
It is a great time to join our organisation and advance your career with an impressive leadership team in a highly collaborative environment.
If you have the required skills, have a positive and enthusiastic attitude and are looking to join a highly dedicated and passionate team, please apply through LinkedIn or email your application to jointheteam@austingroup.com.au
Due to the high amount of applications, only short-listed applicants will be contacted.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Finance
* Industries
Retail and Retail Apparel and Fashion
Referrals increase your chances of interviewing at Austin Group by 2x
Sign in to set job alerts for "Customer Analyst" roles.
Port Melbourne, Victoria, Australia 3 weeks ago
Cremorne, Victoria, Australia 3 weeks ago
Melbourne, Victoria, Australia A$80,000.00-A$90,000.00 1 month ago
Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 2 weeks ago
Southbank, Victoria, Australia 5 days ago
Melbourne, Victoria, Australia 6 days ago
Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 3 days ago
Melbourne, Victoria, Australia A$75,000.00-A$77,000.00 2 weeks ago
Melbourne, Victoria, Australia 3 days ago
Melbourne, Victoria, Australia 2 weeks ago
Broadmeadows, Victoria, Australia 1 day ago
Customer Success Manager, CHRO Specialist
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 2 weeks ago
Customer Success Manager, Senior Manager
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 3 weeks ago
Coordinator Customer Support - Melbourne
Melbourne, Victoria, Australia 2 months ago
Customer Experience Specialist - Key Accounts
Scoresby, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia A$80,000.00-A$100,000.00 1 week ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 3 weeks ago
Southbank, Victoria, Australia 5 days ago
Melbourne, Victoria, Australia 1 month ago
Coordinator Customer Support - Melbourne
Melbourne, Victoria, Australia 2 months ago
Melbourne, Victoria, Australia 4 weeks ago
Melbourne, Victoria, Australia A$90.00-A$95.00 6 days ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr