Senior Marketing Leader
We are seeking a strategic and results-driven leader to join our team as the Group Head of Campaign and Communications Strategy.
This senior leadership role offers the opportunity to shape and execute global customer campaign strategies across paid and owned channels.
* Lead the development and execution of global customer campaigns, including targeted CRM, search, DOOH, and other paid channels.
* Oversee creation of compelling value propositions, customer segmentation strategies, and CRM optimisation initiatives to drive customer acquisition, retention, and engagement.
* Build and lead a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
* Monitor and analyse campaign performance to meet attendance, enrolment, and CPA goals.
Key Performance Indicators
* Meet attendance, enrolment, and CPA goals
* Drive customer acquisition, retention, and engagement
Benefits and Perks
* Recognition: Quarterly awards nights celebrating wins
* Hybrid Work: Flexibility with work-from-home and office-based setup
* Pawsitive Vibes: Dog-friendly workplace
Requirements
* Experience managing CRM or paid digital media channels with strong optimisation skills
* Proven track record in developing and executing marketing strategies, media planning, creative oversight, and campaign measurement
* Significant experience in loyalty and CRM strategy, focusing on segmentation and execution
* Ability to manage a P&L and drive growth through marketing initiatives
* Strong analytical skills to blend insights with strategies influencing consumer behaviour
* People management experience, building and leading high-performing teams