Bali Body is one of Australia's fastest-growing beauty brands, with a global footprint and a loyal community worldwide. Since launching, we've redefined the self-tan category through innovation, digital-first marketing, and premium formulations. We move fast, think big, and back our team to make real impact.
The Role
We are looking for a commercially driven, performance-obsessed Head of Marketing to own and scale total revenue across E-Commerce and Retail.
This is not a brand-only role. This is a revenue leadership role.
You will have full ownership of marketing budgets, ROI, and performance outcomes — accountable for the total revenue contribution across all channels. You will lead performance marketing, retail marketing, product launches, and conversion optimisation with a clear commercial lens.
You will operate as a key member of the leadership team, partnering directly with the founders to drive profitable growth.
What You Will Own
Revenue & Commercial Accountability
* Own total revenue contribution across E-Commerce and Retail
* Full ownership and management of the marketing budget
* Drive ROI, MER, contribution margin and channel profitability
* Allocate spend strategically across channels based on performance and return
* Forecast revenue in partnership with finance and operations
* Overall brand positioning and messaging
* Ensure consistent brand identity across channels and international markets
* Oversee influencer and creative strategy
Performance & E-Commerce Growth
You will lead all performance-driven digital channels with a focus on scalable, profitable growth.
Ownership includes:
* Performance Marketing (Meta, TikTok, Google, TikTok Shop)
* Affiliate marketing strategy, ROI and spend management
* EDM & SMS strategy and revenue growth
* Paid media budget allocation and efficiency
* Customer acquisition cost management
* LTV optimisation in partnership with retention
You will continuously optimise for contribution, not vanity metrics.
Product Launches (Commercial Focus)
* Own the commercial strategy behind product launches
* Drive launch revenue targets and conversion strategy
* Build performance-led launch plans across digital and retail
* Ensure launches deliver strong sell-through and margin outcomes
Retail Marketing
You will lead retail marketing strategy with a clear focus on sell-through, retail growth and range expansion.
Ownership includes:
* Retail launch calendars
* POS, in-store assets and tester strategies
* Retailer-specific campaigns (Ulta Beauty, Walmart, Chemist Warehouse, Coles, Sephora, etc.)
* Retailer EDMs and co-op marketing initiatives
* Supporting new doors and range expansions
* Driving retail sell-through and revenue growth
This role ensures retail marketing is commercially aligned and performance-driven — not just trade support.
Leadership
* Lead and develop the marketing team
* Build a high-performance, accountable culture
* Set clear KPIs tied to revenue and ROI
* Work cross-functionally with Sales, Operations, Product and Finance
* Report directly to Founders and the Management Team
Who You Are
* 8+ years in performance-led marketing roles
* Proven experience owning significant marketing budgets
* Demonstrated success scaling DTC and/or omnichannel brands
* Strong commercial acumen and financial literacy
* Deep understanding of paid media, CRO, and retention levers
* Experience managing retail marketing in major accounts is highly desirable
* Data-driven, decisive and comfortable owning revenue targets
* Strategic thinker with strong execution capability
* Comfortable operating in a fast-moving, founder-led environment
What Success Looks Like
* Profitable revenue growth across E-Commerce and Retail
* Clear visibility on marketing ROI and contribution
* Strong launch performance and sell-through
* Scalable, efficient customer acquisition
* High-performing, accountable marketing team
Why This Role Matters
This role is critical to our next phase of growth.
You will not just "run campaigns" — you will own revenue outcomes, allocate capital strategically, and directly influence the company's commercial trajectory.
If you are a commercially minded marketing leader who thrives on performance, ownership, and impact — we want to hear from you.
Location
Brighton, VIC
WFH
Four days in office, one day WFH (Wednesdays)
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