This role is ideal for a creative professional with a passion for crafting sophisticated brand identities in the fashion sector. The focus is on developing a comprehensive visual identity for a premium apparel brand that embodies intentional minimalism and timeless quality. The designer will be responsible for creating a minimalist logo and monogram, with a particular emphasis on the letter 'Y' for garment tags, utilizing a modern typographic approach. The project also requires the development of a refined color palette—primarily off-black and soft bone, complemented by muted, earthy accent tones. The selected candidate will provide expert guidance on typography for both digital and physical applications, ensuring consistency across website, packaging, hangtags, and internal labels. Deliverables will include vector files, high-resolution web graphics, and a concise style guide detailing color codes and font usage.
Deliverables
* Design a minimalist logo and monogram, with a focus on the letter 'Y' for garment tags
* Develop a sophisticated color palette featuring off-black, soft bone, and muted earthy accents
* Provide typography recommendations for website and packaging
* Create visual mockups demonstrating the identity across hangtags, internal labels, and other brand touchpoints
* Deliver final assets as vector files and high-resolution web graphics
* Compile a brief style guide outlining color codes and font usage
Requirements
* Proven experience in brand identity design, preferably within the fashion or lifestyle sector
* Strong portfolio showcasing minimalist and modern design sensibilities
* Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
* Ability to develop cohesive visual systems across multiple applications
* Excellent understanding of typography, color theory, and composition
* Strong communication skills and ability to present design concepts clearly
* Availability to deliver high-quality work within agreed timelines
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