The E-commerce Strategist at DotCollective acts as the bridge between marketing, e-commerce technology, customer experience, and business strategy.
They drive measurable growth for our clients across traffic, conversion, retention, and customer lifetime value by developing insight-led strategies that align brand, experience, and commercial goals.
This role elevates clients beyond \"just a website build\" by turning DotCollective's design, UX, development and optimisation capabilities into long-term digital outcomes - supporting our ethos of openness, collaboration, no hierarchy, and shared ownership.
Core Responsibilities
E-commerce Strategy & Roadmapping
* Develop short and long-term commerce strategies aligned to client goals, budgets, and maturity
* Build quarterly and annual roadmaps grounded in data, customer behaviour, and commercial priorities
* Identify growth opportunities across acquisition, onsite experience, conversion, retention, and loyalty
* Benchmark performance using Shopify, GA, industry standards, and market trends
Performance, Analytics & Insights
* Analyse customer behaviour, funnel performance, product performance, merchandising, and attribution
* Diagnose issues such as high bounce, drop-offs, search inefficiencies, or cart abandonment
* Create insight decks, recommendations and prioritised action lists for clients and internal teams
* Pull, cleanse and analyse data from a variety of different sources
* Lead experimentation through A/B testing frameworks and ongoing optimisation loops
* Manage qualitative and quantitative research projects on an ad hoc basis as required
SEO & Organic Performance (Migration & Governance Focus)
* Provide high-level SEO oversight during website and platform migrations to protect organic performance and search equity
* Lead SEO migration planning, including:
o URL and information architecture reviews
o Redirect strategy and mapping (old → new)
o Content and metadata alignment during replatforming
* Ensure Shopify themes, templates, and CMS structures support core technical SEO fundamentals (crawlability, performance, indexing, schema readiness)
* Conduct post-launch SEO health checks and reporting, identifying:
o Organic traffic movement
o Indexing and crawl issues
o Redirect integrity and errors
o Structural or performance-related risks
* Produce clear migration and post-launch reports for clients and internal teams, outlining impacts, risks, and recommended next steps
CX & UX Performance Optimisation
* Improve onsite customer journeys across the full funnel (homepage → PLP → PDP → cart → checkout)
* Collaborate with UX designers to uplift navigation, product discovery, content hierarchy and user flows
* Develop hypotheses for testing and conversion opportunities informed by heatmaps, session recordings and analytics
* Champion frictionless, accessible, and brand-aligned experiences at every touchpoint
Shopify Platform & Martech Integration
* Recommend the right Shopify apps, tools, and integrations to support scalability and operational efficiency
* Work closely with developers and Delivery Leads to ensure features align with strategy and business outcomes
* Provide strategic input on CMS structure, content models, tagging, merchandising and automation workflows
* Stay across Shopify updates, partner ecosystem innovations, and emerging ecommerce capabilities
Collaboration, Delivery & Client Partnership
* Work hand-in-hand with designers, developers and delivery leads to drive strategy through execution
* Facilitate discovery workshops (QBRs, roadmapping) that unlock clarity and alignment
* Present insights and strategy recommendations to stakeholders with confidence and clarity
* Assist with productising key service offerings
* Build strong, trusted relationships with clients through transparency, guidance, and proactive leadership
What You'll Bring
Strategic & Analytical
* Strong ability to interpret data and translate insight into strategy
* Ability to identify patterns, commercial opportunities, and customer pain points
E-commerce Expertise
* Deep understanding of Shopify, Shopify Plus features, apps, checkout extensibility
* Knowledge of merchandising, product taxonomy, fulfilment logic, and e-commerce operations
Marketing Knowledge
* SEO (technical + content), SEM, paid social, email, retention, CRO
* Understanding of attribution, PPC fundamentals, and omnichannel strategies
CX & UX Mindset
* User-centric thinker with ability to simplify complexity
* Familiar with UX flows, IA, wireframes and experimentation
Tools & Platforms
* Shopify Admin + Analytics
* Google Analytics 4
* Search Console, Screaming Frog, SEO tools
* Klaviyo or other ESPs
* Heatmap/session tools (Hotjar, Clarity)
* A/B testing platforms
Collaboration & Communication
* Strong presenter, facilitator, and storyteller
* Ability to lead cross-functional teams and influence decisions without hierarchy
Benefits
Working Model
* Full-time, permanent role within a dedicated squad
* Hybrid / remote-first with in-person collaboration as required
Why work with us?
* Flexibility & Autonomy: We trust our team to work in ways that suit them best - outcomes matter most
* Career Growth: Shape the future of eCommerce and grow your expertise within a forward-thinking team
* Engaging Work: Work on exciting projects for some of the biggest names in retail, solving real-world challenges
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