We are seeking an experienced, commercially astute Sales Manager to drive our blueberry sales strategy across Australia from our Perth base. This is a high-impact leadership role responsible for expanding market share, strengthening key retail relationships, and executing a regional strategy aligned with global objectives.
If you are passionate about fresh produce, thrive in a target-driven environment, and have proven success managing major retail accounts within Australia's Soft Fruit industry — we want to hear from you.
Key Performance OutputsConsumer Market & Business Development
* Identify and secure new growth opportunities
* Manage and grow strategic/key retail accounts
* Conduct market reviews and competitor analysis
* Develop budgets, pricing models, and sales forecasts
* Deliver against global sales targets
* Manage seasonal marketing programs
* Set benchmark pricing per tier in line with strategy
* Facilitate optimal product placement in the right markets
* Travel to key clients and emerging markets
* Host and guide clients during supplier (farm) visits
* Prepare and deliver compelling client presentations
* Oversee sales administration processes
* Ensure payment terms and credit limits are managed
* Monitor debtor payments and quality claims
* Provide crop updates, market intelligence, and regular client feedback
* Serve as the primary point of contact for all client queries
Grower & Brand Commitment
* Ensure growers receive the best possible returns
* Protect and enhance brand reputation in every interaction
RequirementsWhat You Bring:
* Bachelor's degree in Marketing, Logistics, International Trade or similar (ideal)
* Proven track record as a Sales Manager within the Australian blueberry industry
* Strong experience dealing with major retail chains
* Advanced MS Office skills (Excel, Word, PowerPoint)Excellent written and verbal communication skills
* Deep understanding of fruit marketing and product knowledge
* Strong commercial acumen with pricing and profitability management experience
* Exceptional relationship-building skillsTarget-driven mindset with resilience under pressure
* Highly organised, structured, and detail-oriented approach
* Tact, discretion, and professional maturity
Why Join Us?
* Strategic Influence – Play a key role in shaping and executing regional and global sales strategy
* Growth Opportunity – Be part of a business focused on expansion and market leadership
* Industry Impact – Work within a premium, high-demand fresh produce category
* Autonomy & Ownership – Take ownership of key accounts and drive measurable results
* Brand Leadership – Represent a respected brand committed to excellence and grower returns
* Dynamic Environment – Engage with retailers, growers, and international stakeholders
This is more than a sales role — it's an opportunity to lead growth in one of Australia's most exciting fresh produce sectors.
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