Job Description
The ideal candidate will be an experienced Product Marketing Strategist who can define and drive go-to-market (GTM) strategy for Circle's multichain infrastructure.
This role will report to our Director of Product Marketing and work with a dynamic cross-functional team focused on this strategic platform pillar.
Key Responsibilities:
* Act as the subject matter expert for Circle's multichain infrastructure, including ideal customer profile and industry segmentation, competitive landscape, and market dynamics.
* Define and evolve positioning, messaging, and proof points that differentiate Circle in a complex, rapidly evolving market.
* Develop GTM strategies that span product launches, ecosystem engagement, and long-term growth initiatives.
* Partner with Product and Business Development to identify new market opportunities and influence product roadmap decisions.
* Lead cross-functional efforts to create and distribute high-impact marketing and sales enablement materials, including pitch decks, product pages, case studies, and partner campaigns.
Requirements:
* 12+ years of experience in product marketing or a related field such as product, engineering, or business development.
* Proven ability to develop positioning, messaging, and GTM strategies for complex, technical products.
* Deep knowledge of blockchain ecosystems, stablecoins, and capital markets.
* Strong track record of collaborating with cross-functional teams to influence product direction and drive adoption.
* Clear, concise communication skills with an ability to translate complex technology into compelling narratives.