About The Role
Reporting to the Marketing Portfolio Director – Bitesize, this is an exciting chance to work across our iconic Bitesize brands, including Maltesers and Pods. This role will be accountable for leading the development and deployment of our brand and segment growth initiatives, in line with our strategic priorities of the business.
Position Details
Role Title: Senior Brand Manager – Maltesers & Pods
Location: Melbourne, Victoria
Hours & Arrangement: 12‐month fixed term contract. Full‐time. Hybrid (3 days in office).
Reporting to: Marketing Portfolio Director – Bitesize
Key Responsibilities
* Strategic Brand and Growth Planning: Lead the creation of data‐driven marketing and 3‐year growth plans, incorporating consumer, shopper, category and customer insights.
* Innovation and Product Development: Drive a robust 3–5 year innovation pipeline aligned to brand strategy, market trends and grounded in consumer insights, and ensure the core portfolio is fully optimised.
* Cross‐Functional and Customer Collaboration: Partner with cross‐functional teams to deliver key brand initiatives and customer plans.
* Comms and Media Planning: Lead strategic comms briefing for Maltesers. Manage execution of comms and lead media strategy implementation and optimisation.
* Performance Analysis and Risk Management: Leverage market data and the S&OP+ process to drive brand.
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