Open Instagram or TikTok and you'll see it immediately.
Workouts, transformations, advice, opinions. A constant stream of content, all competing for the same attention. Some of it lands, but a lot of it doesn't. Not because people don't care, but because it all starts to feel the same.
That's not where Transform by fitaz is heading.
We are a brand with real momentum. A digital fitness platform with a growing global audience, strong commercial performance, and a product that genuinely connects. It's already working, which means the next phase isn't about doing more, it's about raising the standard. Creating content that feels sharper, more relevant, and more aligned with how people actually think, speak, and engage in this space.
This role exists to make that happen...
As our Social and Community Manager, you'll sit inside the marketing function, not on the edge of it. You're not waiting for briefs or working off a rigid plan. You're in it, shaping how the brand shows up every single day.
You'll develop ideas, shoot, edit, and publish content across Instagram, TikTok, and paid. The expectation here isn't overproduction, it's judgement and discernment. Knowing what works, what doesn't, and when something is ready to go live.
Alongside that? You'll be embedded in the community, hanging out in the comments, in the DMs, and in the replies. Not just responding, but paying attention. You'll be clocking how people talk, what they care about, what they're struggling with, and what actually gets a reaction. Because in a role like this, content doesn't come from sitting back and planning, it comes from being close enough to the audience that you can feel what's working in real time.
You'll work closely with the founder in a fast-moving environment where ideas come quickly and don't always arrive fully formed. Your role is to take those ideas, shape them, and turn them into content that lands.
And this isn't a role where work gets created and left. You'll be expected to understand what's live, what's performing, and where things can be improved, then act on it. There's a level of ownership that comes with that. You're not waiting to be told what to do. You're bringing judgement, taste, and instinct to the work, and you care about how it performs, not just that it gets posted.
This role suits someone who has actually created content, not just managed it. Someone who understands social properly. Not just at a surface level, but how content spreads, why people engage, and what makes something worth paying attention to.
And? You're likely already close to fitness, lifestyle, or self-development content. You understand the mindset of the audience without needing it over-explained, and you have a strong point of view on what works and what doesn't.
You notice things early. You have opinions. And you trust your instinct.
You're the kind of person who sees something and immediately thinks,
"That could be better,"
and then goes and does it better.
The foundations here are strong. The product connects, the audience responds, and the growth is already happening. What's needed now is someone who can elevate how it all shows up and take it to the next level.
If you've been reading this thinking, "this brand could be doing way more on social"... we agree.
Now show us what that looks like. Apply today and send through anything you've worked on that proves you know your stuff. Content, ideas, campaigns, the good sh*t.
#J-18808-Ljbffr