Drive Business Growth
We are seeking a skilled Campaign Marketing Specialist to join our team. In this role, you will be responsible for developing and executing multi-channel marketing campaigns that drive engagement, generate leads, and achieve business objectives.
About the Opportunity
This is an exciting opportunity to work in a fast-paced environment where creativity and innovation are highly valued. As a Campaign Marketing Specialist, you will have the chance to develop and launch impactful marketing campaigns, ensuring alignment with business goals and optimising performance for maximum ROI.
Main Responsibilities
* Develop and execute campaigns aligned with business goals and target audiences.
* Avoid generic approaches and adopt an account-based marketing strategy.
* Oversee campaign execution across online digital channels such as websites, social media, and email, as well as offline marketing initiatives like webinars, events, tradeshows, and experience centre marketing campaigns.
* Collaborate with internal Sales teams and external vendors to ensure timely launches and monitor results and follow-up.
* Write compelling copy for emails, ads, and other marketing materials.
* Collaborate with marketing and creative teams to produce engaging content, ensuring consistency with brand guidelines.
* Optimise lead generation, follow-up, and nurturing to generate Sales Qualified Leads (SQLs).
* Track, measure, and analyse campaign performance, providing regular reports and insights for improvement.
Qualifications and Skills
* Bachelor's degree in marketing or a related field.
* B2B marketing experience.
* Experience in campaign management or ABM platform is advantageous.
* Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.).
* Marketing Cloud Account Engagement (formerly Pardot) experience preferred.
* Proven copywriting skills.
* Creativity and attention to detail.
* Ability to interpret data and make insights-driven decisions.
* A team player with strong collaboration and communications skills.
What We Offer
* A work environment where your voice matters.
* Commitment to sustainability and social responsibility.
* Flexible work arrangements available depending on role, operational needs, and balancing team needs for effective collaboration.
* Access to learning and development opportunities.
* Employee benefits including monthly gym allowance and home internet allowance.
* Group Life and TDP Insurance.
* Free counselling services to you and your immediate family through our Employee Assistance Program.