Digital Content Experience Manager
About the Role
We are seeking a seasoned Digital Content Experience Manager to spearhead our digital content strategy and drive engagement with Tennis enthusiasts across Australia.
In this pivotal role, you will lead the development of a comprehensive content strategy for a section of our website, crafting informative, inspiring, and tailored content that resonates with our audience.
* Site Section Leadership & Strategy – You will refine the content strategy, focusing on new programs, services, and audience needs while enhancing user engagement through usability research and SEO insights.
* Stakeholder Management – Collaborate with stakeholders to identify audience needs, set objectives, and establish key performance indicators (KPIs), crafting a content roadmap that supports their digital presence.
* Content Creation & Curation – Lead the content creation process by managing briefs and applying best practices as you write SEO-optimised copy for pages, adhering to our tone of voice and style guides.
* Information Architecture – Oversee the navigation and site map for optimal user experience, using analytics to make adjustments based on audience engagement.
* CMS & Site Search Management – Manage CMS permissions and workflows, ensuring accurate search results, and collaborate on new template designs to enhance usability.