Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Plan, execute, and optimize integrated marketing campaigns across various channels to drive brand awareness, engagement, and growth in key business metrics;
- Lead data‑driven campaigns, experimentation, A/B testing and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing, and affiliate marketing;
- Organize and deliver both online events (e.g., webinars) and offline initiatives such as conferences, community meetups, and local activations;
- Manage and grow the Binance Angels volunteer program locally, ensuring high engagement, smooth operations, and robust alignment with community goals;
- Plan and implement community‑building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users; Identify, pitch, and secure local partnerships that support business growth, brand visibility, and ecosystem expansion;
- Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities; monitor market trends, competitor activity, and industry developments to proactively identify opportunities and challenges;
- Collaborate closely with the PL Marketing Lead and cross‑functional teams including product, operations, regional marketing, and global stakeholders to ensure cohesive and effective execution.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field;
- Proven experience of at least 3 years in marketing, operations, or community relations, preferably in the cryptocurrency or tech industry;
- Proven experience launching and managing community initiatives (e.g., building an online forum, launching an affiliate program, managing events, managing social media platforms);
- Comfortable with public speaking and genuinely enjoys presenting in front of audiences, hosting events, and leading webinars;
- Strong understanding of cryptocurrency‑related terminologies and trends; Proven track record of managing successful marketing campaigns and community engagement initiatives;
- Highly proactive mindset with a strong bias toward action – constantly generating new ideas and taking initiative without waiting for direction;
- Proven ability to independently own and drive projects end‑to‑end, from concept to execution, with minimal guidance;
- Ability to thrive in a fast‑paced, result‑oriented environment;
- Strong ability to multitask and work quickly under tight daily deadlines;
- Bilingual English/Polish is required to be able to coordinate with overseas partners and stakeholders.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world‑class talent in a user‑centric global organization with a flat structure
- Tackle unique, fast‑paced projects with autonomy in an innovative environment
- Thrive in a results‑driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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