The Media Buying Specialist plays a crucial role in negotiating and purchasing media on behalf of clients. This requires a deep understanding of the media landscape, including core principles and capabilities of each media touchpoint. In addition to building strong relationships with media partners, the Media Buying Specialist must collaborate closely with internal teams, including client leads, comms planners, and strategy leads, to ensure seamless delivery of client campaigns. Key responsibilities include engaging with media partners to build knowledge of the media landscape, activating approved media plans, and tracking and analyzing campaign results. To excel in this role, candidates should possess practical knowledge of the media landscape, relevant experience in Media or Marketing, and high-level technical skills in organization, communication, problem-solving, strategic thought, and proactive management. They should also be able to write comprehensive media briefs to media partners using templates and demonstrate a clear understanding of clients' business, category, and challenges.