Job Title: Senior Marketing Specialist
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The role of a senior marketing specialist is to spearhead impactful marketing initiatives across multiple brands. This pivotal position involves developing and executing strategic, data-driven marketing campaigns that drive brand growth, customer engagement, and overall business success.
As a key member of the marketing team, you will play a crucial role in shaping multi-channel marketing strategies, managing campaign performance, and overseeing end-to-end project delivery. Your expertise will guide budget planning, media investment, and optimisation of ATL and digital marketing efforts, while ensuring alignment with organisational goals and compliance standards.
You will work closely with internal stakeholders and external agency partners to create compelling content and messaging across various platforms, including social media, SEM, SEO, Google platforms, and ATL channels such as TVC, OOH, radio, and more. Your ability to interpret data insights and apply them to campaign strategy will be critical in enhancing performance and ROI.
Key Responsibilities:
* Develop and execute strategic, data-driven marketing campaigns that drive brand growth, customer engagement, and overall business success.
* Shape multi-channel marketing strategies, manage campaign performance, and oversee end-to-end project delivery.
* Guide budget planning, media investment, and optimisation of ATL and digital marketing efforts.
* Work closely with internal stakeholders and external agency partners to create compelling content and messaging across various platforms.
This is an exciting opportunity for a dynamic and experienced marketing professional to join our team and make a real impact.
We are seeking an experienced and results-driven marketing professional with a strong background in delivering integrated, data-led campaigns across ATL and digital channels. Confident working independently and collaboratively, you bring strategic thinking, strong stakeholder management, and a passion for driving measurable impact. You thrive in dynamic environments, using insights to shape effective marketing strategies aligned with business goals.
Benefits:
We offer a range of benefits, including salary packaging, fitness passport, discounts to hundreds of retailers, opportunities for professional and personal development, flexible working arrangements, and family-friendly practices, including 16 weeks paid parental leave.